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Join us for an evening with Erin Essex, Senior Interaction Designer at Google, as she unpacks how AI is reshaping the design process. From smarter ideation tools to rapid prototyping platforms, AI is becoming an essential part of the UX toolkit, but it isn't without flaws. Erin explores how designers can embrace AI as a collaborator while keeping empathy, storytelling, & craft at the heart of their work.
In this session, Erin Essex, Senior Interaction Designer at Google, shares a practical look at the opportunities & challenges of AI in UX today.
AI isn't here to replace designers, it's here to expand what's possible. From breaking through creative blocks with prompting, to experimenting with AI-powered tools like Figma's new features, she'll explore how designers can pair technology with human strengths to design better, faster, & more thoughtfully. Expect candid reflections on where the tools fall short, & where the future is headed.
Erin is a Senior Interaction Designer at Google, where she focuses on the YouTube creator experience. She previously worked on the Google Ads team, designing AI- & machine learning-powered tools that help users partner with technology in ways that build trust & efficiency. With a background in psychology & experience across agencies, startups, & companies like Shutterstock & MongoDB, where she served as Director of Product Design, Erin brings a uniquely human-centered approach to her work. Her design philosophy is rooted in empathy & behavior, creating experiences that are functional, meaningful, & enjoyable across a wide range of products.
What does AI really mean for the future of UX? In this session, Erin Essex breaks down the tools, trends, & tensions at the center of AI-driven design. Through real-world examples & practical takeaways, she shows how to cut through the hype & use AI in ways that truly enhance design practice.
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Prompting & Ideation
Explore how AI-powered tools are helping designers break through creative blocks, spark new directions, & experiment faster than ever.
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AI in Design Tools
From Figma to rapid prototyping platforms, learn how emerging features are changing the way we design, & how to use them effectively in day-to-day work.
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Limits & the Future
AI outputs can be messy, generic, or ethically complex. Erin shares how to balance these challenges, while embracing AI as a collaborator that strengthens human storytelling & empathy.
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