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Healthtech GTM is its own beast. The buyer is not the user. Regulations shape every channel. Pilots drag for months before you kNow if anything is working.
Founders burn 18 months chasing a hospital system that was never going to sign. They pour budget into a payer pilot that stalls in legal. They confuse a signed LOI with revenue.
The honest version of healthtech GTM does not look like a SaaS playbook. It looks like figuring out which procurement contact actually has budget. Killing a pilot at month 4 instead of month 12. Picking one buyer & refusing to spread thin across all of them.
Why You Should Attend
- Hear what actually moved the needle across provider, payer, & employer channels
- Get a real read on how long to run a pilot before calling it
- Learn the GTM mistakes founders wish they had caught 12 months earlier
- Meet healthtech operators who will tell you what worked & what broke
- Leave with a sharper view of which buyer to chase first & why
Who's Getting In This Room
- Healthtech founders, pre-seed to Series A
- GTM & operators inside healthtech companies
- Healthtech investors who read GTM motion as a signal
- Builders deciding between provider, payer, & employer as their first buyer
Who's Taking the Stage
3 healthtech founders who have taken a product to market.
How do healthtech founders identify sales channels & how do they position themselves for success.
Mix of traction levels on purpose. The room hears what is working at one stage & what broke at another.
What's On the Table
- How to pick the right buyer when the user is not the buyer
- When to pivot channels & when to keep digging
- How long to run a pilot before killing it
- The GTM mistakes founders wish they had caught earlier
- What changes when regulations shape every channel you touch
- Where founders waste 18 months chasing the wrong customer
- What a signed LOI is actually worth, & what it is not
Who's Hosting It
Ugly Talk HQ
Scalpels & Spreadsheets
Scalpels & Spreadsheets is a health media organization that brings together the world's healthtech & life sciences founders, investors, operators, & experts through engaging events, content, & podcasts.
Now with over 5000+ members & events being hosted in 7+ cities, Scalpels & Spreadsheets is the go to spot for partnerships & collaboration.
Agenda:
Doors Open: 12.00PM
Networking: 12.00 - 1.00PM
Panel: 1.00PM - 2.00PM
Networking: 2.00 - 3.00PM
This event is a part of #NYTechWeek-a week of events hosted by VCs & startups to bring together the tech ecosystem. Learn more at www.tech-week.com
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