On May 19, PluggedIn will be discussing Podcasting from monetization, listener acquisition, & engagement. 2019 has gotten off to a fantastic start for the podcast industry withSpotify's deal to buy Gimlet Media for a reported $230 million in February which certified that prerecorded radio is big business. This just showed the rest of the industry what many of us already know, that podcasting is a platform that more & more companies will be turning to.
Podcasts made $314 million in revenue in 2017, according to a study of the U.S. market by the Interactive Advertising Bureau & PwC, which projected that number to rise to $402 million in 2018 & $515 million this year. It's substantial but not explosive growth, & the industry will remain a relatively small one unless it doubles several years in a row. By comparison, the U.S. radio industry made $22 billion in 2017, according to Deloitte.
This roundtable will be bringing in thought leaders in the industry to discuss when this will happen & what 2019 has in store for the industry.
Podible: Sheldon Smickley, CEO & Founder
Audioburst: Keren Klein, CRO
C-Suite Network: Jeff Hayzlett, CEO
Knit: Kris Smith, CEO
ART19: Lex Friedman, CRO
Voxnest: Francesco Baschieri, President
Market Enginuity: Jim Lally SVP, National Podcast & Broadcast Sales
MouthMedia Network: Rob Sanchez, CEO & Co-Founder
Magellan: Cameron Hendrix, Co-founder
Acast: Oskar Serrander, Chief Commercial Officer
Rubicon Project: Nina Harvey, Head of Audio & Head of Mobile Strategic Accounts.