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Big Business, Small Planet
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| With John Tobin-de la Puente (Prof., Cornell SC Johnson College of Business). |
| Venue, Online |
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Jul 19 (Tue) , 2022 @ 07:00 AM
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FREE |
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| DETAILS |
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Adapting to a World of Limited Resources
Stakeholder concerns over the environmental & social impacts of business can cause the downfall of corporations - or, conversely, may represent massive business opportunities for agile operators. Corporate sustainability heralds a new approach to doing business that seeks to meet society halfway, addressing stakeholder expectations while achieving & increasing growth & profitability. Yet this is a difficult balance to maintain.
In this one-hour webinar, John Tobin, Professor of Practice at the Dyson School, Cornell SC Johnson College of Business, will describe how corporations may increase goodwill from consumers, governments, & the media. In particular, Professor Tobin will explore the implications of corporate sustainability for the financial services industry.
WHAT YOU'LL LEARN
How changing consumer demand & regulatory requirements are leading to novel approaches to doing business
Why ignoring evidence of climate change & widespread biodiversity loss can generate significant reputational risk for large corporations
What opportunities may exist for businesses looking to generate profit from sustainability
Why sustainable finance is becoming a dominant paradigm in the banking industry
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