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With Craeg Strong (CTO, Ariel Partners).
Mon, Dec 05 @ 09:00 AM   Not Known   Teach For America, 25 Broadway, 12th Fl

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About this event
Human Centered Design (HCD)

Meeting Day, Date, Time

Days: Monday to Tuesday

Dates: 12/05/2022 - 12/06/2022

Time: 09:00 AM - 05:30 PM EST

Duration: 16 hours

Location: 25 Broadway 12th Fl, New York, NY 10004

Class Description
Ariel Partners is offering a comprehensive two-day bootcamp workshop for Human Centered Design for IT & non-IT stakeholders. The workshop introduces new & better ways to understand the customer & develop more intuitive & user-friendly solutions. The HCD workshop teaches techniques including stakeholder mapping, empathy mapping, scenario mapping, persona definition, journey mapping, How Might We (HMW)? & pain point identification, brainstorming & ideation, future state design, & others. It introduces useful & effective tools for conducting user research including a structured interview template, surveys, focus groups, in-context immersion & wizard of oz research. Simple & effective design techniques including storyboarding, sitemaps, cover story mockups are also covered.

Come learn techniques for understanding your customers better & designing better solutions to their real problems. Real insights & innovative solutions are out there just waiting to be discovered!

What are the 20% of system functions that your users will spend 80% of their time using?
Are there small issues with simple fixes that are causing your customers aggravation & inconvenience?
Come join us & learn how to take off the blinders to see through you customer's eyes.

Learning Objectives

Master the 4 steps of the human-centered design process to create innovative solutions to real-world challenges
Understand multiple HCD techniques & where/when to apply them
Build an effective interview guide to learn & document your user research
Gain strategies for synthesizing your user research & identifying opportunities for design
Practice creative techniques to build rapid prototypes & make your ideas come to life
Learn to effectively test your prototypes with real users & identify promising solutions to begin implementing
Day 1
Introduction: Icebreaker

A case study video to help identify HCD concepts & techniques
Team Activity: Hopes & Fears Exercise
Customer Experience
Understanding what happens when we ignore HCD principals
How does HCD fit into the overall systems development workflow?
User Research Observation

Nielson Norman Landscape of User Research Methods
Understanding customers by using Flash polls, usability testing & A/B testing
Stakeholder interviews, hearing from customers with their own words,
The difference between Research & Requirement Gathering
User Understanding

Understanding our customers & their needs
Stakeholder mapping, empathy mapping & persona identification
Day 2

As-is mapping, frictions, how might we' & ideas
Activity: Taking stakeholders & costumer journeys through the design process
Designing future press release, storyboards, sitemap/schematic diagram, wireframe diagram, UX mockup
Putting it altogether: Design Canvas
Solution Development

How to use Ron Jeffries Three Cs formula for user story creation
Understanding the user's rationale & emotional motivations behind their use with your product service or feature
The use of the innovation cycle to characterize our stories
Story Mapping: connecting user scenarios to user stories to plan agile releases



Attendees will get a "Certification of Completion" recognizing successful accomplishment of the course.

About the Trainer
Speaker Bio - Craeg Strong

Craeg Strong is the CTO of Ariel Partners, a small IT consulting company based in Times Square. He teaches public classes in Kanban & Human Centered Design & coaches teams to adopt & mature Agile/Kanban practices in the NYC area. He has 25 years of experience in information technology, starting at Project Athena during his undergraduate studies at MIT. Mr. Strong has successfully instituted Agile & DevOps practices on large & complex commercial & government software projects, helping them to obtain new capabilities & realize significant cost efficiencies. Mr. Strong leverages his experience as a hands-on software architect, trainer & agile coach to help remove the barriers that prevent organizations from adopting new technologies-- such as cloud. Mr. Strong led a successful transformation of a major FBI Criminal justice program from a traditional waterfall lifecycle & manual intensive processes to lighter weight agile processes & full DevOps automation.

Cancellation Policy

Registration fees, less a non-refundable $10 processing charge, are refundable if cancellation is received by noon on the date registration closes. There are no refunds thereafter.


To request a refund, send email to & provide the Order # & Event Start Date
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