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From Runway to Revenue: How DTC Brands Can Scale
Hosted by 99 YARDS & Aimerce
99 YARDS is a fashion-tech platform connecting brands, creatives, & services to streamline fashion campaigns, portfolio building, & collaboration across the global fashion ecosystem.
Aimerce is a data-driven commerce platform helping DTC brands unlock unrealized revenue by capturing critical first-party customer data, improving email performance, & maximizing paid media ROI with minimal setup.
During NYFW, we see brands grace the runway-but what happens after the lights go down?
From Runway to Revenue is an intimate mixer & panel conversation for founders, creatives, & operators building direct-to-consumer fashion brands. The evening focuses on how brands can transform visibility into traction & traction into sustainable, scalable revenue.
As fashion captures attention on the runway, this event dives into what truly drives growth behind the scenes: data, distribution, marketing, operations, & long-term customer relationships.
What to Expect
A curated panel discussion featuring industry leaders sharing real strategies on how DTC brands scale
Candid conversations around distribution, marketing performance, operations, & customer retention
A small fashion showcase highlighting emerging brands turning creativity into commerce
Networking with founders, designers, investors, & fashion operators across the ecosystem
Brand Showcase by
Not A Word is a street-inspired outerwear brand centered on transformable jackets & vests. Designed by filmmaker & creative director Anna Star, the pieces use black-and-white geometry as a visual language, allowing each look to express individuality through styling & presence. The project reflects on identity through the way we present ourselves, revealing who we are & who we aspire to become.
The Mall is the world's largest live product database, tracking stock movement, pricing activity, & new drops in real time for brands worldwide. It enables brands & buyers to monitor performance across portfolios-what's selling, what's stalling, & what's being marked down-empowering smarter buying decisions & saving thousands each quarter.
Aimerce helps DTC brands unlock unrealized revenue by capturing critical first-party customer data that default pixels miss. With a one-click install, brands can significantly boost email performance & paid media ROAS-driving up to a 40% increase in cart abandonment revenue. Backed by Upfront Capital, HF0, Capital F, Soma Capital, & angels from OpenAI, Reddit, & Robinhood. GDPR-compliant.
ShopClosr connects consumers with emerging designers from around the world, each rooted in purpose & social impact. The platform bridges innovation & consumption, creating a global community of creatives while encouraging conscious shopping through fashion-driven change.
Doors NYC is a pioneering retail & community platform supporting independent designers & emerging brands. Through experiential retail, mentorship, & cultural programming, Doors NYC provides designers with access to visibility, resources, & meaningful industry connections-while shaping conversations around innovation, sustainability, & the future of fashion.
This event is for those asking the real question behind every NYFW moment:
How do you move from runway presence to real revenue-and scale it?
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