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Creativity & Business Problems in the Age of AI - a workshop for entrepreneurs
We are entering a strange moment for creativity.
For decades, we have been taught that innovation comes from thinking outside the box, brainstorming more ideas, & waiting for that breakthrough moment.
But in the age of AI, & ideas are suddenly abundant, the real challenge is no longer simply coming up with more ideas. It is knowing how to find the right pieces, make unexpected connections, & turn them into something genuinely new & useful.
This hands-on workshop, led by our head of program Jeffrey, introduces a practical methodology for doing exactly that.
What we'll cover
We'll start by looking at some of the traditional assumptions behind creativity & innovation: brainstorming, originality, intuition, & the idea of the lone creative genius, & why some of those assumptions are becoming less useful in an AI-native world.
We'll then introduce a different way to approach creative problem-solving: instead of trying to invent the answer from scratch, you'll learn how to break a problem apart, deliberately search for useful precedents & ideas, & recombine existing elements in new ways.
Through real-world case studies, we'll examine how successful products, businesses, & innovations often emerge not from a completely original idea, but from making the right connection between things that already exist.
Most importantly, this will not be a lecture.
You'll work through the methodology yourself, apply it to actual business problems, & leave with a framework you can reuse when thinking about products, positioning, growth, operations, or your next startup idea.
Who should attend
This workshop is designed primarily for:
Early-stage founders, aspiring entrepreneurs, small business owners, product builders, & operators who regularly need to solve ambiguous problems with limited resources.
No technical background is required.
If you have ever stared at a blank page thinking, I need a better idea, this workshop is for you.
Come with a problem. Leave with a different way of thinking about it.
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