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What's the Ugly Truth
People are not going to shop the way they do now forever. The shift is already starting. Consumers will increasingly ask AI agents to search, compare, recommend, & in some cases buy for them.
That means brands cannot rely on the old playbook alone. If discovery moves from browsers & marketplaces to AI-led interfaces, brands risk losing attention, pricing power, customer data, & margin.
The real question is not whether agentic commerce is coming. It is whether your brand will know how to compete when the buyer is no longer a person clicking through your storefront, but an AI making the shortlist.
Why You Should Attend
-Learn what agentic commerce actually looks like right now, not just the hype.
-Understand how shopping behavior may shift over the next 5 to 10 years.
-Get clear on what parts of the old ecommerce playbook still matter, & what is starting to break.
-Learn where brands should invest now to stay discoverable, defensible, & profitable.
-Avoid expensive mistakes around channels, data, pricing, & customer acquisition.
-Meet the founders, operators, & researchers shaping this shift in real time.
Who's Getting In This Room
-Brand owners
-Ecommerce tech founders
-Retailers
-Growth & marketing leaders
-Researchers studying consumer behavior & digital commerce
-Builders working on AI shopping, search, recommendation, & agent infrastructure
-Investors focused on AI & digital commerce
Who's Taking the Stage
Danny Smith - Agentic Commerce Solution Architect Lead at Stripe
Ali Mirzaei - Founder & CEO of Dimension Studios
Ali Mirzaei is the founder & CEO of Dimension Studios, the social commerce company behind Seller OS, an agentic AI platform that replaces TikTok's native Seller Center with a unified operational command center for brands & agencies. Ali built the #1 shop on TikTok within six months of the platform's US launch, & Dimension has since operated four #1 shops for clients including Liquid Death, Final Boss Sour, T3 Micro, SquidHaus, Bones Coffee, & more. The company is profitable at roughly $2.5M ARR with multiple product launches planned for 2026.
Joshua Cohen - Co-Founder & CEO of Pinpoint
Joshua Cohen is the founder of Pinpoint, the AI layer between social & revenue. Used by brands like Cozy Earth, Gopuff, Represent Clothing, & hundreds of others.
Moderator:
Alan Zong - Co-Founder & Partner at UpScaleX
Alan Zong is Co-Founder & Partner at UpScaleX, a San Francisco-based seed fund investing in AI-native applications & commercial innovations. He brings 10+ years of experience across VC & CVC & has been an early backer of multiple unicorns & decacorns. Alan holds an MBA from Harvard Business School & previously led innovation investment at Alibaba International.
What We Do Not Sugarcoat
-Brand loyalty may get weaker when AI optimizes for convenience, price, & speed.
-Paid media may become less effective if discovery shifts upstream into AI interfaces.
-Consumer behavior is changing faster than most brands are planning for.
-Brands may lose access to the clickstream signals that used to reveal intent, hesitation, & purchase readiness.
-Marketplaces & retailers may lose power if agents can bypass them & go more directly to sellers or alternative paths.
-Margin pressure gets worse if AI agents consistently surface the lowest-priced option.
If your brand is invisible to AI systems, it may become invisible to future buyers.
-A direct conversation for people trying to understand what happens when commerce stops being click-first & starts becoming agent-first.
What Attendees Will Walk Away With
By the end of the session, attendees should leave with a clearer understanding of:
-How agentic commerce is beginning to show up in the market already
which risks & opportunities matter most for brands & commerce platforms
-Where to invest attention now, before the shift becomes obvious to everyone
-How to think about defensibility in a world where AI increasingly mediates buyer behavior
-Who else in the room may be worth building with, learning from, or partnering with
Who's Backing This
UpScaleX - A Palo Alto-based seed fund & founders' community investing in AI-native businesses & supporting the builders redefining how commerce is discovered, operated, & scaled.
Stripe builds programmable financial services. Millions of companies-from the world's largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, & accelerate new business opportunities. Headquartered in San Francisco & Dublin, the company aims to increase the GDP of the internet.
Adelphi University - Your place. Your people. Your future. Accepted students, secure your spot today.
This event is a part of #NYTechWeek-a week of events hosted by VCs & startups to bring together the tech ecosystem. Learn more at www.tech-week.com
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