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With Erica Heinz (Author, Think in 4D).
Fri, Dec 08, 2023 @ 06:30 PM   FREE   School of Visual Arts, 136 W 21 St, 3rd Fl
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Erica Heinz has been a design consultant in NYC for 20 years, with a client list including Nike, Google, The Gates Foundation, & The New York Times, as well as many startups & grassroots organizations. She's taught interaction design at SVA, Parsons, Skillshare, Fortune 100 accelerators, & other startup incubators; she's spoken on topics from counterculture to CSS.

Her new product experience design book Think in 4D is a visual handbook for product leads & designers, including more than 500 illustrations & 40 exercises to help people visualize & execute. Kirkus called it "an impressively thorough & clear introduction to a still-new discipline & Booklife named it an Editor's Pick, a "first-rate guide to designing digital products that will endure.

At this event, Erica will introduce the 4D Thinking framework (a new checklist for thoughtful product experience design, pushing the tech industry to think beyond 2D designs & 3D experiences to 4D impacts) & show how to create products that matter (through moments that matter). A limited number of Think in 4D hardcover books will be available to purchase at a special rate.
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