Email marketing is championed as an effective marketing channel for startups at any stage. In a survey from Campaign Monitor, 59% of respondents said that email generates the most ROI for their companies.
But with countless emails emails flooding people's inboxes, what does it take to stand out? What kind of email strategy will work for your brand & help you increase sales, engagement, & more?
Join us & email experts from Morning Brew, SNOWE, maude, & Handy as we discuss
Developing an effective email strategy
Growing your subscriber list
Retaining customers & subscribers
Curating content for your email campaigns
Using email as an effective revenue channel
About the panelists
Alex Lieberman is the Co-founder & CEO of Morning Brew, a daily newsletter that gives you a quick & controversial round up of all things business in a quick five-minute read. Created in 2015 when Alex & his co-founder were still seniors at the University of Michigan, it's garnered a loyal following of over 1 million subscribers. Advertisers include Microsoft, JPMorgan, Morgan Stanley, & Dropbox, & have improved their email open rates by over 125%.
Eva Goicochea is the CEO & co-founder of maude, a modern sexual wellness company featured in Vogue, The New York Times, Forbes, & some other 200+ publications to-date. As of December 2018, she is one of only 60 LatinX women to have raised $2M in VC funding. After studying advertising & organizational communications, she became a legislative aide in healthcare working with underserved communities. In the agency & creative world, she has worked with The Natural Resources Defense Council, ADIDAS Y-3 & SLVR, Squarespace, & Steven Alan, amongst others. In 2012, she joined Everlane as the head of social media, culture & talent. In 2015, she co-founded Tinker Watches, a line of modern, unisex timepieces which have been featured in GQ. Most recently, she was in the pioneer class of Entrepreneurial Essentials at Harvard Business School. A 6th generation New Mexican, she currently lives in New York City with her husband & four rescued pets.
Victor Tam, Director of Customer Retention at Handy - Victor Tam is Director of Customer Retention at Handy, the leading home services platform, where he oversees the strategy, marketing, product, & tactics for all retention-related initiatives. In October 2018, Handy joined ANGI Homeservices to accelerate growth & bring the Handy experience to millions more customers in the the $400 billion home services market. Prior to joining Handy, Victor was Producer Retention Manager at Ollie, where he developed & executed Ollie's product retention strategy, working on cross-functional initiatives with design, engineering, marketing, & operation teams. Before Ollie, Victor was at Squarespace for over four years, holding a variety of positions from Growth to Analytics & Data Science to Business Strategy. He began his career in investment banking, working as an Analyst for UBS Investment Bank's Global Healthcare Group. He holds a B.S. in Business Administration from Carnegie Mellon University.
6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking
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Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.