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Alfred // digital & in-home concierge services
Marketing, Full Time    New York City - Remote    Posted: Monday, May 30, 2022
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Your role in our mission

Were Alfred, & were building the future of living. We provide resident-first software & services to deliver in-home support & local experiences. Were contributing to build a future where everyone has the help they need to make time for the people & things that matter most. Since 2015, weve completed millions of services & saved our members countless hours across more than twenty cities.

Alfred is looking for an experienced PR & Marketing Associate, to focus on building & executing strategic public relations & marketing initiatives. This role will be a key player in driving Alfreds press & marketing efforts, helping define key messages & create integrated 360 campaigns that drive brand awareness to key audiences. 

How youll contribute to #OneTeam

  • Lead development of plans & execution for PR, Organic/Paid Social, Blog, & Website 
  • Collaborate cross-functionally with marketing, people, product, sales & leadership teams on campaign execution, including the development of content & design assets & digital marketing to ensure campaign effectiveness
  • Develop timelines, agendas, media plans, & action items to drive press & social programs forward productively
  • Develop, manage & maintain personal relationships with members of the press
  • Craft engaging & creative media pitches & develop story angles that generate attention & meaningful coverage
  • Develop promotions & marketing campaigns that generate publicity & added value media exposure
  • Manage meetings & effectively communicate about PR & marketing activities
  • Report to & collaborate with the VP of Brand to strategize & execute media plans & PR tactics
  • Cultivate & manage press & marketing databases
  • Stay on top of PR & social industry trends & news

Who you are 

  • 2+ years of marketing & PR experience, preferably with 1+ year of agency experience 
  • Experience in Meltwater, SEMrush, Cision, & other PR & marketing tools.
  • Strong writing skills to develop media materials including press releases, pitches, executive bios, talking points, scripts, & promotions
  • Proven experience developing content & optimizing content across multiple marketing channels
  • Digital marketing experience including organic/paid social media, email marketing, & influencer marketing
  • Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines, & objectives, delivering analysis & recommendations
  • Comfortable working in an environment where change is expected
  • Experience influencing others in the organization with a strong record of leadership across cross functional teams
  • Track record in thriving in a hyper-growth environment as a results-oriented team player with a collaborative & can do attitude, strong sense of ownership, & entrepreneurial spirit

Youll connect with us if you 

  • Practice empathy 
  • Conduct yourself with the highest integrity 
  • Are thoughtful, self-reflective, & always open to growing 
  • Speak up with radical candor 
  • Approach your work as an owner 
  • Have a high & ever-climbing bar for excellence 
  • Always do things the right way, even when its harder
  • Believe that #OneTeam is greater than the sum of its parts 
  • Leave no loops open

Some ways we care for you

  • Remote Friendly working style 
  • NYC Pet-Friendly HQ 
  • Equity, Diversity, & Inclusion working group
  • Unlimited PTO
  • Weekly Seminar Learning Sessions
  • Culture of Promoting from Within 
  • 100% coverage of Medical, Dental & Vision Premiums for Employees
  • FSA & HSA options
  • Quarterly Feedback Reviews 
  • 401K
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