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Codecademy // platform for learning to code
Marketing, Full Time    New York    Posted: Friday, June 05, 2020
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Hello, World! Codecademy has helped over 45 million people from around the world upgrade their careers with engaging, accessible, & flexible education on programming & data skills. We provide over 200 hands-on interactive lessons ranging from Python to R to Javascript & everything in between. Our learners have gone on to start companies, new jobs, & new lives thanks to what theyve learned with Codecademy, & were thrilled to be working to take that impact to the next level.

Codecademy was started in 2011 by two college students in a dorm room at Columbia that were frustrated by the huge gap between education & employment. A few years later, we are a rapidly growing, diverse team of 75+ in SoHo, NYC. Weve raised over $40m in venture capital funding from top investors including Union Square Ventures, Kleiner Perkins, Naspers, Y Combinator, & more.

If you want to help build a business that impacts tens of millions of people each year & helps them lead better lives, join us!

As Associate Paid Marketing Manager, you will become a key player in accelerating our growth. You will be responsible for managing campaigns on various ad platforms as well as establishing & nurturing relationships with affiliates & influencers.

This role requires a results-focused self-starter who wants to make an impact. Having an affinity for data & a zest for relentless optimization is key, as is being passionate about the always-evolving advertising landscape. Familiarity with edtech/online education is not required, but is a plus! This role reports to the Director of Paid Marketing.


  • Help develop paid marketing at Codecademy, executing both evergreen & integrated campaigns
  • Acquire new customers by building & scaling channels such as Facebook, Google, Display, Affiliates, Influencers, Direct Mail, Podcasts, & TV
  • Provide regular insight into campaign performance & give recommendations on how to increase efficiency then execute against those optimizations
  • Partner with designers & copywriters to build out creative assets, & regularly refresh based on performance
  • Serve as the main point of contact for select vendor & agency partners
  • Effectively communicate results & learnings within the broader marketing team & across various stakeholders


  • 3-5 years of performance marketing experience
  • Expert-level understanding of paid marketing channels & associated platforms
  • Hands-on experience with Facebook Ads Manager & a deep understanding of best practices around campaign structure, audiences, creative, & bidding
  • Comfort manipulating & interpreting large datasets to inform decision-making
  • Familiarity with Affiliate & Influencer Marketing oversight: recruitment, communication, establishing commission rates, tracking, etc.
  • Ability to juggle multiple, competing priorities under tight deadlines


  • Previous startup experience
  • Experience with edtech/online education
  • Experience working with a subscription service

At Codecademy, we are committed to teaching people the skills they need to upgrade their careers. Codecademy aims to educate a richly diverse demographic of users with our product & in order to accomplish this, we believe our team should reflect that rich diversity. Our company celebrates diversity in all of its forms-- race, gender, color, national origin, marital status, sexuality, religion, veteran status, age, ability, disability status-- & works to create an inclusive workplace where people of all backgrounds & beliefs are empowered to better their futures.

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