HYPEBEAST was launched in 2005 as a one-stop news source for internet savvy fashion enthusiasts & continues to inform & inspire trendsetters around the world. The growth of HYPEBEAST has seen its focus transcend from its initial roots to encompass all forms of fashion, arts, design & culture. This makes HYPEBEAST a premier network & destination for cultural enthusiasts, tastemakers & influencers alike.
HYPEBEAST JAPAN was established in 2019 to enhance the understanding & spread of Japanese culture & to aim to accelerate business development & further market expansion in Asia. The platform of HYPEBEAST will facilitate to connect Japan with its own culture & the world. "