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AlphaSense // AI-powered business insights platform
 
Marketing, Full Time    HQ - New York City    Posted: Friday, March 05, 2021
 
   
 
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JOB DETAILS
 

About AlphaSense

AlphaSense is a search engine for market intelligence that transforms how decisions are made by the worlds leading corporations & financial institutions. Leveraging AI & NLP technology, AlphaSense enables knowledge professionals to extract insights in seconds from thousands of disparate data sources, including company filings, event transcripts, news & trade journals, & equity research. Founded in 2011 & backed by investors including Innovation Endeavors & Soros Fund Management, AlphaSense is on a mission to empower organizations to make data-driven decisions with confidence.

About The Team

AlphaSense Marketing is a growing marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, content marketing, & events. At our core, were here to support AlphaSenses growth by contributing to pipeline & revenue; developing a brand thats widely known to the markets we serve; & encouraging user engagement both within our product & with our brand. We're looking for a content marketing manager that will help us support all our different campaigns & departments by creating world-class long & short-form content while also helping build out the strategy behind our content. 

About The Role

We firmly believe strong content is the fuel for a demand gen engine. For AlphaSense to grow, we need to create original, inspiring content pieces that align to key personas, industries, & buyers journey stages to drive substantial revenue. In this role, you will write & execute content pieces in close partnership with product marketing & demand generation with one goal in mind fill the funnel with engaging content that delights prospects & customers. This role is definitely a writing-first role so be ready to showcase a portfolio or speak to some past work you've created throughout your career.

Responsibilities:

  • Write clear, engaging copy in the AlphaSense voice for a variety of asset types including infographics, blogs, newsletters, email marketing campaigns, worksheets, cheat sheets, e-books, & whitepapers.
  • Collaborate with the Director of Content Marketing & in-house design resources to turn your copy into a compelling, actionable content asset.
  • Use AlphaSenses platform to create one-of-a-kind content pieces that surface relevant, real-time market trends & speaks to the power of the AlphaSense platform.
  • Partner with demand generation & product marketing to fulfill content needs across the buyers journey (Early, mid, & late stage) as well as customer-related content. Your content will need to serve many different industries, sub-industries, & specific buyer personas.
  • Knowledge of online content strategy, creation, & SEO, with a demonstrated ability to adapt your writing to different formats, including email, web, social, blog, & more.
  • Help develop a scalable process for content creation with both internal & external subject-matter experts. Work with cross-functional marketers & practitioners including sales & product marketing to test & optimize content campaigns.

Qualifications:

  • 3-5 years of experience working in content marketing or communications.
  • Demonstrated writing skills (strong portfolio of work) across a variety of channels, content types, & short/long form content.
  • Experience in B2B marketing preferably in a SaaS or fintech business.
  • Self-motivated & organized with an ability to meet quick deadlines & prioritize tasks.
  • Strong ability to communicate complex ideas simply at different stages in the customer buying journey.
  • Knowledge of online content strategy, creation, & SEO, with a demonstrated ability to adapt your writing to different formats, including email, web, social, blog, & more.
 
 
 
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