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MealPal offers lunch pickup subscription service from restaurants.
 
Marketing, Full Time    New York    Posted: Thursday, January 10, 2019
 
   
 
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JOB DETAILS
 

Love food? Better yet, love talking & writing about food? The Public Relations Manager will be responsible for improving the brand awareness & brand love of MealPal. He/she will focus on conducting North America media outreach, handling media monitoring & reporting, drafting/writing press materials, & coordinating with international PR agencies. In addition, the associate will help with all marketing administrative work & proactively share creative ideas to drive awareness among MealPals key audiences (current/future customers, current/future merchants, industry/trade, investors, & the broader business community).

Responsibilities:

  • Communications Planning: Handle research for program development, monitor competitor news, participate in all brainstorms, & proactively suggest new ideas to increase awareness, sales & brand love.
  • Media Relations: Develop regional, national & international media relationships. Draft all press releases & pitches for company news, new market launches, product/feature launches, executive positioning, & other activities. Create calendar of creative pitches that can be used throughout the year to drive continual awareness for MealPal, using data, trends, executive stories/insights, & holidays/themes to create newsworthy stories. Suggest opportunities to hijack or react to current news thats relevant to MealPal, its team, & executives. Help prepare all award entries.
  • Influencer Communications: Conduct blogger & social media influencer research & outreach to develop target lists for event invitations & social coverage. Pitch & engage influencers accordingly. Track all results.
  • PR Agency Assistance: Coordinate with international PR agencies. Track & manage all account trial, photo & interview requests, attend all agency calls, & assist with day-to-day media & influencer needs.
  • Coverage Tracking: Update tracker, create press clippings, & compile weekly, monthly & annual press recaps.
  • Event Planning: Assist with all logistics of planning owned & partner events including product samples, branding, materials, staffing, & setup.
  • Asset Management: Create & maintain international press kits for each market including organization of imagery & products, & quarterly material refreshes (app images, fact sheets, press releases, team bios, etc.).

Requirements:

  • Bachelors degree, preferably in public relations, advertising, or journalism.
  • 4+ years of communications experience either on the agency or client side.
  • Incredibly detail oriented, able to multitask, & prioritize/manage requests from multiple team members.
  • Exceptional verbal & written communications skills.
  • Proficient in Word, Excel, & Powerpoint.
  • Knowledge of tools such as MuckRack, Cision, & similar tools a plus!

Perks:

  • Competitive base salary.
  • Meaningful equity & the opportunity to build something.
  • Health benefits, paid vacation, & free lunch.
  • Free lunch & dinner - All employees receive a complimentary MealPal account.
  • Opportunity to work with a smart, passionate team.
 
 
 
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