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Unity // dev platform for interactive 3D & 2D content
 
Media, Full Time    New York City, USA    Posted: Tuesday, May 04, 2021
 
   
 
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JOB DETAILS
 

Unity Technologies is seeking a leader of Paid Media to drive new user acquisition & revenue growth within our paid media channels across all programs, supporting both B2B ABM campaigns as well as direct E-Commerce campaigns!

You are an individual who is a specialist in paid media (Facebook, LinkedIn, Instagram, Programmatic Display, etc), understands the role of each content type & format at different stages of the buying cycle, & breath data to optimize the performance of all things digital. Ideally, you have proven experience in working closely with product marketing, web teams, & campaign managers delivering high-quality leads & transactions that turned into revenue while maintaining an efficient ROAS. You will be a core member of our Digital Marketing team.

What youll be doing

  • Lead the Paid Media efforts as one of the pillars of the Digital Marketing team while optimizing for increased revenue & ROAS efficiencies
  • Own the strategy, design, implementation, & operations of our multi-channel paid media engine, to deliver efficient ROAS across all business units.
  • Work closely with Product Marketing, Content Marketing, & Creative Services teams to build highly-performing Ads (scaling revenue & ROAS) & content funnels across all paid media channels (Facebook, LinkedIn, Instagram, Programmatic Display, etc)
  • Partner with our Commerce teams to drive incremental E-Commerce revenue for our B2B software subscription products on Unity.com across all verticals as well as our asset sales through AssetStore.Unity.com.
  • Partner with our growth marketing team & cross-functional partners, to deliver high-performing paid ABM campaigns that engage & deliver leads within our targeted account list

What were looking for

  • B2B Digital Marketing & paid media experience with a successful track record of executing, measuring, & delivering on digital marketing performance metrics (ROAS, CPA, CPL, CAC, LTV, etc.)
  • Excellent understanding of all channels, including native
  • Have worked before with long lead buying cycles & sophisticated software solutions (B2B SaaS or subscription-based product experience is helpful)
  • Lead a team of 10+ paid media campaign managers, driving new ways to optimize & deliver results
  • Work closely with our BI & Analytics team to drive effective Paid Media dashboards & performance reports

You might also have

  • Outstanding project management & leadership skills
  • Excellent attitude towards working in a collaborative & cross-functional environment with a large number of teams
  • Be an authority in innovation & technology, leading our AdTech stack

Life at Unity

Unity is the worlds leading platform for creating & operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, & others, use Unity to make their imaginations come to life. Unitys platform provides a comprehensive set of software solutions to create, run & monetize interactive, real-time 2D & 3D content for mobile phones, tablets, PCs, consoles, & augmented & virtual reality devices.

The companys 1,400+ person research & development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases & platforms. Apps developed by Unity creators were downloaded more than three billion times per month in 2019 on more than two billion unique devices. For more information, please visit www.unity.com.

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable & positive interview experience, please let us know.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest & conviction records.

Headhunters & recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter & agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

#LI-JD2 #SEN

 
 
 
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