RAPP New York is looking for a Director, Experience Strategy to join our award-winning Experience Strategy team.
WHO WE ARE:
We think too much marketing isnt us. Its mass markets, not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas & ambitions. Its one size fits all, & its dull.
When it comes to individuals, were fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individuals needs, beliefs, behaviors, & aspirations. And we commit to doing this in every aspect of our work for clients & their consumers.
We actively foster an inclusive workplace where diversity & individual difference are valued & leveraged to achieve the agencys vision. And most importantly, we value every individuals wellbeing.
We are Fiercely Individual.
HOW WE DO IT:
At RAPP, we are fiercely focused on the individual & how we can create value from every individuals experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action & customer experience management.
Our data analysts know who that person is. Our strategists understand what is needed. And our award-winning technologists & creatives know how to get it to them.
RAPP is an integral part of Omnicoms Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, & data & marketing scientists across 40 global markets.
The Director, Experience Strategy functions as an active member of the experience planning team. You are expected to become an expert first on your clients brand, business & competitors, then deeply & enduringly on your clients customers & prospective customers. You are familiar & adept at insights mining, leveraging all available research sources & methodologies.
Youve applied insights to architect customer journeys that illuminate opportunities for engagement, understanding what moments in the journey we must win, what information customers are looking for, the channels used & who influence their decision.
You will architect communications strategies across paid/owned/earned media that delivers on these insights, generating & nurturing leads effectively across the decision process.
Your work inspires the Creative team to develop breakthrough ideas & you collaborate closely with Marketing Sciences to define the learning agenda & optimization plan to improve engagement overtime.
Lead strategy on several lines of businesses for our client, becoming an expert on their consumers as well as their overall business, brand, categories & value propositions.
Lead a group of experience strategists to inspire & inform our creative teams using research, competitive analysis, strong narratives, & category expertise.
Collaborates with junior strategists in defining communication plans, touch points, content, timing/frequency/cadence of CRM efforts.
Partner with leadership from client services, technology, analytics & creative teams to help diagnose business problems & draft briefing materials for strategic & creative deliverables.
Help monitor competitor strategies & marketing activity.
Serve as collaborative member of a client team, including participation in brainstorms, work sessions, creative development reviews, reporting, etc.
Become intimately familiar with all research tools, including innovative methods such as applied listening, digital ethnography & use those tools to provide the concrete evidence to form actionable insights.
Provide overall support to the development of the strategy practice.
Bachelors Degree in related field, advanced degrees / MBAs welcomed or equivalent experience
8+ years of experience in marketing, digital, CRM, media, advertising, or management consulting.
Experience writing, editing or collaborating on internal marketing documents & creative materials.
Proficiency in research tools & working with partners like Nielsen, Mintel, Forrester, & others.
Narrative creation, & the translating of complex challenges into easy to understand objectives.
Ability to work autonomously when required & a track record of delivering quality work on time & above expectations.
Intellectual rigor. Deep curiosity.
RAPP provides a competitive salary & comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, & personal days & positive activism days, paid parental leave & disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $150,000-$175,000. This range is specific to NYC & multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience & training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.
As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.