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    Sign in  
HelloFresh // meal kit delivery
Marketing, Full Time    Toronto, On    Posted: Thursday, January 28, 2021
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About HelloFresh

At HelloFresh, we want to change the way people eat. Over the past 8 years we've seen this mission spread around the world & beyond our wildest dreams. Now, we are the leading global company in the meal kit delivery market. In Canada, our growth trajectory & expansion has been phenomenal & we anticipate an even bigger 2021!

We are proud of our collaborative culture. Our diverse FreshFam enables us to connect with our customers & turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers homes. Our culture attracts top talent with shared values & forms the foundation for a great place to work!

If you would like to join a dynamic & highly motivated team & work in a high-growth industry where you can have an impact & make a difference every single day, then join us!

About the Role

Chefs Plate is like a startup within a startup; we are a small agile marketing team who is motivated to share big wins & turn around results quickly.

Reporting to the Senior Growth Marketing Manager, you will manage the portfolio of Offline Marketing for Chefs Plate, launching new channels & partnerships, managing growth of existing channels & increasing value from these channels.

This is a role for someone who is motivated by both impact & teamwork; we love to celebrate wins & working together to achieve our teams goals.

You Will

  • Manage the budget of all Offline channels, ensuring attention to detail on forecasting & adherence to the budget that you set for your channels with the Senior Growth Manager.
  • Own the testing pipeline for discounting, creative, audience management & any other levers that will contribute to the success of your channels.
  • Proactively engage new & existing vendors for opportunities to scale marketing efforts.
  • Manage reporting of monthly results & testing - focussing on the insights from your tests that lead to better understanding user purchase behaviour.
  • Use Growth methodology to prioritize your workload, specifically based on Impact, Confidence & Effort.
  • Build strategy development of new & existing marketing channels with the Senior Growth Manager.
  • Launch brand new channels for Chefs Plate, using negotiation to ensure the best deals are made with new suppliers or partners.
  • Source & deliver new opportunities in Sponsorship, Performance-Based Partnerships & facilitating Brand affiliations.
  • Collaborate with our Brand team to bring fresh, high quality creatives to market through your channels.

You are

  • Data-driven & curious/analytical by nature
  • Highly ambitious & motivated by delivering big results
  • Able to articulate challenges & problems & then move swiftly to problem solving
  • Someone who has worn different hats & relishes learning new channels & disciplines 
  • A confident communicator & presenter who is always keen on using data to support your perspectives
  • A culture fit; you are kind, professional, passionate, & hungry to learn.
  • A self-starter who takes initiative 
  • A great collaborator, communicator, & (at times) cheerleader. You work well with members of different departments & your fellow team members. Youre also supportive & encouraging of your teammates. 
  • A go-getter, you know how to roll up your sleeves & get the job done.
  • An active problem solver that knows when to take things into your own hands & when to reach out for help. 


  • 2 - 4 years experience working in relevant role (Performance Marketing / Media Planning etc)
  • Track record of data analysis & campaign optimization.
  • The ability to thrive in a dynamic, fast-paced, collaborative environment.

Why you'll love it here:

  • A competitive salary & company benefits
  • 75% discount on HelloFresh & Chefs Plate boxes
  • Partial top-up for parental leaves
  • We trust & support you - take ownership of your work & push your ideas from inception to execution
  • We want to see you grow - we support your career progression & provide learning & development opportunities
  • We take our work seriously, but we don't take ourselves too seriously. Youll work with fun, energetic, & supportive teams. 
  • Weve kept up the work-hard, play-hard energy virtually. From team socials to HQ Wellness Wednesdays to holiday & milestone celebrations, youll have plenty of opportunity to connect socially with teammates across the company.

To ensure the health & safety of our employees during COVID-19, our HQ employees are working remotely through until June 2021! When we return to the office, youll love:

  • Our bright & functional space located in the heart of downtown Toronto. 
  • Highlight #1 - our test kitchen, where our recipes are tested on-site, so there are delicious meals constantly flowing!
  • Highlight #2 - our newly renovated employee lounge, decked out with a movie projector, comfy couches, board games, a ping pong table, & local craft beer on tap!
  • Highlight #3 - our gorgeous rooftop patio, with a perfect view of the CN Tower while you enjoy lunch outdoors!
  • We also have a fully-stocked kitchen with snacks & drinks. (Are you seeing a pattern yet? Hint: We love food!).

You are welcome at our table. 

At HelloFresh, we are committed to building & nurturing an inclusive community for our employees. We value diverse skills & experience, & strongly encourage applications from our Black, Indigenous, & People of Colour (BIPOC) community, as well as people with disabilities, people from gender & sexually diverse communities, and/or people with intersectional identities.

HelloFresh is an equal opportunity employer & is committed to providing an accessible recruitment process. Upon request, we will provide accommodation for candidates at any stage.

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