As an Audience Manager, you will be responsible for assisting with the implementation of the Global Offline Referral strategy & maximizing profit by driving effective communications to our customer base. In our customer-centric & data-led Referrals department, you will assist with the delivery & analysis of multichannel campaigns globally, with special focus on offline promotions. 

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills & we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role, we would really like to learn more about you.

Youll will

• Develop continual optimization of the offline referrals roadmap, in partnership with senior stakeholders.
• Scope & lead the implementation of new referrals channels as well as optimization of existing channels.
• Scope & develop data driven marketing solutions in order to achieve ambitious business objectives.
• Own & development of rigorous AB testing strategies across brands. 
• Enable close partnership & alignment with relevant product teams.
• Conduct in depth performance analysis, in partnership with Analytics team.
• Support Campaign Management team with campaign implementation process, from kick-off to post-mortem analysis.

You are

• You are able to analyze data & make decisions based on rational reasoning. 
• You have relevant experience in using CRM platforms, Salesforce Marketing Cloud would be a plus.
• You are focused on customer centricity & optimizing customer engagement.
• You feel comfortable using both qualitative & quantitative data to validate hypotheses & drive decisions.
• You feel comfortable devising your own strategy & communicating your vision to stakeholders.

Youll get

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role.
• Generous PTO & parental leave of up to 16 weeks.
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment.
• Tuition reimbursement for continuing education.
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_).   
• Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, & LGBTQ+.
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year.

Our best-in-class marketers play vital roles in connecting HelloFresh with new & existing customers across the world. Based in Berlin, the data-driven & creative Global Marketing Team pioneers industry-leading research, business insight, CRM, growth marketing & brand communication. The team continuously drives our brand forward through experimentation & an entrepreneurial spirit.