Company Description|Job Description
As the most adopted digital experimentation software platform, Optimizely is enabling the world's largest brands turn their data into best-in-class customer experiences. The platform's ease of use & speed of deployment empowers organizations to create & run experiments that help them make better data-driven decisions, allowing businesses to dramatically drive up the value of their digital products. Headquartered in downtown San Francisco with offices in New York, Austin, Amsterdam, London, Cologne, Munich & Sydney, we have grown from an easy-to-use A/B testing product into a premier test & learn platform.
At Optimizely, the regional Marketing Manager is responsible for planning & executing marketing programs/activities in the region to create awareness, generate demand, accelerate pipeline & retain customers. As the Marketing representative in the DACHregion, you will work closely with the regional Sales, Partners & Customer Success teams as well as with the EMEA Marketing & the Global Marketing Team in our San Francisco headquarters. You are an experienced marketer with a consistent track record in B2B Tech marketing & report to the Head of EMEA Marketing with a dotted-line to the DACH Country Manager. You will be based in our Optimizely office in Cologne or can be based from our Amsterdam office. Do you want to join a close-knit & motivated team of international marketers where you can contribute with your regional specific expertise? Then, we are looking for you!
What you'll do
Build & maintain the regional marketing plan supporting EMEA & regional objectives & own the DACH marketing calendar.
Generate demand (leads) with EMEA build central marketing programs & local activities.
Build the brand with & for our key target audiences.
Manage the forecast & budget for the region.
Join the regional management & sales meeting for planning & alignment.
Lead region-specific marketing initiatives focused on our audiences.
Optimize our communication & localization, localize & execute integrated campaigns supporting the full customer lifecycle with focus on generating top of funnel marketing qualified leads, nurturing through funnel & up/cross-sell campaigns.
3rd party vendor management for strategic partnerships to generate demand & create awareness.
Work with the EMEA digital marketing lead for central & local programs (SEM, Paid Social, Organic Social, Display Advertising).
Plan & execute a range of events including in-house events, 3rd party conferences, seminars, webinars, both direct & collaborating with partners.
Over time work on the customer marketing program for your region for customer advocacy, hosting user groups & use the global framework for sales references.
Support the PR activities driven by our global team & the local PR agency.
Be accountable for reporting on performance metrics for all of the marketing activities in your region, including regular communication & recommendations to colleagues in Sales & Marketing.
We would love to have you regularly visit the EMEA HQ office in Amsterdam to work with the central marketing team.
- Minimum 6years B2B marketing experience.
You have gained experience running a regional marketing function, EMEA demand generation or country-specific marketing communications preferable in a fast-growing, software/SaaS company.
Proven track record of building alignment with local sales teams & partners to drive success in your market.
Shown effectiveness in contract negotiations & vendor management.
You are passionate about customer-centric marketing.
Marketing Automation knowledge & preferably prior experience with Salesforce.com & Marketo.
Digital & social marketing knowledge / experience driving inbound marketing.
Excellent project management & communication skills.
Creative & out of the box thinking to make us move forward & grow in the DACH market
Fluent German & good English communication skills
The ability to travel 25% of the time is a must for this role
Even if you meet 60% of these qualifications, we encourage you to apply! We are looking to create a diverse & multifaceted team.
At Optimizely, we offer a wide array of benefits & perks to help our employees strike just the right balance between work time & personal time. We're all about optimizing productivity by maximizing joy.
Lunch allowance & a wide array of in-office snacks
Competitive vacation policy
Health insurance, including dental
Quarterly wellness subsidy
Pre IPO stock options
17 weeks full paid parental leave for new parents
Working with a great team, in an amazing office & having a huge impact!
We embody inclusion, which is reflected in our company values where we embrace diversity & equal opportunities for everyone.