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Vts // cloud-based leasing & portfolio management platform
 
Marketing, Full Time    New York City, New York    Posted: Monday, June 13, 2022
 
   
 
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JOB DETAILS
 
As our Senior Manager, CRM Marketing, you will lead the strategy for our engagement & lifecycle efforts for the VTS Platform, with the goal of delivering multi-channel, personalized strategies to all VTS personas from acquisition, & engagement through conversion.

Every day you will determine the vision & strategy for lifecycle marketing across all VTS products. To thrive in this role you must be a strategic, agile, & organized marketer with experience in all aspects of customer lifecycle management (CRM, email marketing, mobile marketing, customer insights) including building strategic roadmaps, multi-channel initiatives, personalized trigger campaigns, & customer segmentation. You are experienced with channel testing methodology & optimization & lifecycle marketing programs, understanding trends, & finding ways to drive growth. You understand the consumer mindset across the lifecycle & are dedicated to great consumer experiences. 
 
 
 
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