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Cervello // data & analytics for performance management
 
Marketing, Full Time    New York City    Posted: Wednesday, September 11, 2019
 
   
 
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JOB DETAILS
 

We are looking for someone passionate about Martech to join our team.  Qualified applicants are skilled technologists with a breadth of marketing operations experience & a proclivity for innovative solutions that solve business problems.  The ideal candidate has a strong understanding of marketing business processes & the ability to translate complex business requirements into technical & system specifications.

 

The job responsibilities are as follows:
  • Work both as a team member and, at times, independently to deliver Marketing Cloud solutions to clients
  • Leverage internal team of Salesforce architects, admins & developers to solution & deliver projects
  • Set up & implement Salesforce Marketing Cloud (including Sender Authentication Package)
  • Research & recommend solutions to marketing-related business issues
  • Provide technical knowledge around the design & build-out of various campaigns
  • Design, build & test solutions to execute both tactical & strategic email campaigns
  • Create dashboards & prepare analytic reports for technical & non-technical audiences
  • Document business requirements, technical requirements & test scripts
  • Read & understand a Salesforce Marketing Cloud blueprint; as well as, write a blueprint
  • Build & maintain strong relationships with various cross-functional stakeholders

The following skills are essential for success in this role:

  • 3-5 years' experience with marketing technology
  • 1-3 years' experience with Salesforce Marketing Cloud / ExactTarget
  • Hands-on experience with implementing, testing & understanding best practices for Journey Builder, Contact Builder, Content Builder, Email Studio, Web Studio & Analytics Builder
  • Working knowledge of AMPscript, HTML & CSS skills
  • Proficient in SQL queries
  • Strong understanding of data, data architecture & data analysis
  • Advanced reporting skills, including experience outside of Salesforce Marketing Cloud
  • Effective verbal & written communication skills & relationship management skills
  • Strong problem-solving, multi-tasking, & organizational skills
  • Ability to lead workshops, define requirements & conduct training sessions to grow adoption
  • Strong understanding of Marketing business processes & ability to translate complex business requirements into technical & system specifications

The following skills/certifications are preferred, but not required:
  • Hands-on experience with implementing, testing & understanding best practices utilizing Audience Builder, Mobile Studio, Social Studio, Advertising Studio & Personalization Builder
  • Experience setting up custom preference centers
  • An understanding of Javascript & SSJS
  • Prior experience with other B2C or B2B Marketing Automation platforms
  • Experience with Salesforce.com platform, including: Sales Cloud, Service Cloud, Community Cloud, etc.
  • Experience with Marketing Cloud Connect
  • Certified Salesforce Administrator
  • Certified Salesforce Marketing Cloud Email Specialist
  • Certified Salesforce Marketing Cloud Consultant

ABOUT US: OUR WORKPLACE IS FUN AND FAST-PACED:

The culture here is cool & cutting edge. The environment is casual & conducive to collaboration & problem solving. Its the perfect balance of freedom & accountability. If youre at the top of your game & want to be part of something great join us!

 
 
 
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