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Via // on-demand transit
Marketing, Full Time    New York    Posted: Tuesday, June 18, 2019
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At Via, we're on the cutting edge of mobility. Were building revolutionary technology thats changing the way people get around. It's on-demand transit on a mass scale, a smarter transportation thats friendly to our planet. From on-demand autonomous shuttles in Australia to dynamically routed bus fleets in Singapore, our sophisticated operating system is powering transportation in the worlds biggest cities & is sought after by prominent transportation players globally. Weve provided more than 50 million shared rides already, & were growing at an astonishing rate. We have offices in more than 15 countries, projects in more than 50 markets, & a goal of 200 deployments by the end of 2019. If youre someone who relishes wearing multiple hats, never backs down from a challenge, & loves getting things done, wed love to hear from you!

Job Overview

As a launch marketing manager, you will lead the local marketing & outreach efforts for Via partnerships with transit agencies & municipalities around the country. Your role will be to drive local awareness & word of mouth spread of the new service through outreach to stakeholder groups, partnerships with local businesses, targeted street marketing campaigns, promotional campaigns & more. This position plays a critical role in establishing awareness of the service from day one & to build ridership within the early months of the pilot.

Responsibilities & Duties

  • Recruit & manage targeted street marketing teams. Coordinate with the Via City management team to evaluate & manage the success of the street marketing teams.
  • Identify & develop partnership opportunities with local businesses.
  • Organize & conduct meetings & events with local stakeholders to build awareness of the service before & during launch.
  • Help identify & manage local PR opportunities.
  • Use tools such as Leanplum to create awareness campaigns.


  • Several years of experience with grassroots marketing and/or brand ambassador campaigns.
  • Creative, independent, enterprising, & a self-starter who is comfortable taking on a high level of responsibility
  • Extraordinary communicator with demonstrated writing & editing skills
  • Experience with multiple ad platforms (Facebook, Twitter, Google AdWords), SEO, content marketing, mobile marketing platforms, & mobile analytics is preferred
  • Bachelors degree
  • Willing to travel

Via offers above market compensation packages & benefits, including equity, health insurance, & relocation assistance.

Via is an equal opportunity employer.

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