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Jet // e-commerce destination
Marketing, Full Time    New York City    Posted: Thursday, September 05, 2019
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Marketing Manager, Beauty & Personal Care

The Walmart US eCommerce Brand Incubation team is seeking a highly motivated individual to join as the Marketing Manager for a new incubated beauty brand.

As the Marketing Manager, youll be challenged with building a deep understanding of the beauty marketplace & your given category to help build marketing plans & a compelling product pipeline tailored around the target consumer. You will work with the Marketing & Product Development teams to help build a product launch pipeline designed to meet the needs of the target consumer & grow the business. You will build strategic, multi-channel marketing plans that introduce these new products & grow your category under the brand. The marketing plan will be laser focused on the target consumer & will consist of engaging, interactive, & creative campaigns, both online & offline, to build brand awareness & loyalty. Youll work with the team to create the strategy & execute the plan, driving to the brands site, Walmart stores, & In this role, you will be responsible for concepting & driving all marketing activity within the given category, partnering with other team members to implement & execute.


  • Understand the beauty consumer, what she needs, & how she shops
  • Work with the team to develop a compelling product pipeline designed to delight the target consumer
  • Help to flesh out product concepts & positioning to bring the pipeline to life
  • Understand the relevant marketing channels, metrics, & best practices
  • Craft & execute upon a differentiated, multi-channel marketing strategy for your category, designed to drive awareness & sales
  • Manage project timelines to keep team & stakeholders organized
  • Track & analyze results of marketing initiatives to help inform future strategy
  • Maintain a critical & creative awareness of our brand & how it fits into the overall beauty landscape

How youll know its right...

  • If you are a strategic thinker who can create long term plans & also get into the nitty gritty to make things happen
  • If you can drive results & solve problems in fun & creative ways
  • If you are creative but also data driven
  • If you are a marketer at heart
  • If you have a passion for entrepreneurship & working in a startup environment
  • If you love the beauty category & have a passion for beauty products
  • If you want to be a part of one a fast growing new beauty brand where the only constant is change


  • Experience in beauty preferred, but passion for beauty is a must!
  • Minimum 4 years of relevant marketing experience
  • Bachelors degree preferred
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