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Zero // mobile banking app & debit card
 
Marketing, Full Time    Toronto, Ontario, Canada    Posted: Saturday, August 17, 2019
 
   
 
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JOB DETAILS
 

Part psychologist, part daytrader, part data guru, you enjoy finding new ways to introduce new people to great products. While Facebook Ads Manager & Google Ads Editor might be your home base, you appreciate the value of a great landing page & know how to optimize the $#%@ out of it.

  • Your success will be measured in CAC & account bookings & you expect to blow your goals out of the water - & have a track record of doing so.

YOUR ROLE:

This role would be responsible for developing, maintaining, & analyzing our digital campaigns with the goals of:

  • Efficiently growing our credit portfolio
  • Developing insights about competitive positioning based on understanding of the marketplace
  • Informing our product roadmap through marketplace (google search, etc.) data

CHALLENGES:

  • Work with our CMO to develop an acquisitions strategy
  • Write, build, traffic, & optimize ad campaigns
  • Develop testing plans, perform analysis, & find opportunities to help grow our business through your work.

QUALIFICATIONS:

  • BA/BS or equivalent experience
  • 4+ years in marketing at an agency or brand
  • SQL experience
  • Comfort running campaigns in core tools Facebook Ads Manager or Google Ads Editor
  • Experience with attribution / analytics tools (e.g. Branch, Segment, Kochava) a huge plus

A LITTLE BIT ABOUT ZERO

  • Zero is a financial services company that provides an elegant, mobile-first, modern banking experience. We combine the simplicity of a debit card with the rewards & benefits of a credit card.
  • We're looking for someone who shares our love of craftsmanship & our passion for improving banking for everyone.

BENEFITS

  • We pay 100% of your medical, dental, & vision premiums
  • Well provide whatever equipment you need to succeed
  • Lunch & breakfast expenses paid
  • Standing desks for everyone
  • A beautiful office with a large kitchen filled with a variety of drinks, coffee, snacks, & breakfast sandwiches
 
 
 
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