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HomeLight // marketplace connecting home sellers & real estate agents
 
Marketing, Full Time    San Francisco    Posted: Wednesday, July 10, 2019
 
   
 
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About HomeLight

We are on a mission to empower people to make smarter decisions during one of lifes most important moments: buying or selling their home. By analyzing 30 million+ real estate transactions from 2 million agents across the country, we are able to take an unbiased, data-driven approach to match our clients with top performing real estate agents to meet each of their specific needs. Our algorithm & marketplace solutions guide our clients through every step of the home buying or selling experience. Join us & build the nation's largest & most trusted platform for selling real estate!

Who you are:

As our first customer marketing team hire youll own the development & implementation of our entire client & agent lifecycle. Youll build a best in class email marketing program that powers HomeLights customer marketing - not only to customers (B2B) but also to our partner agent community (B2B). Then, we'll use that work as a springboard to build out a fully integrated & holistic customer lifecycle & marketing automation program.

This is a high visibility & fast-paced leadership role that combines data driven marketing, deep customer empathy, & a marketplace ecosystem. Youll work with teams across HomeLight including Content, Sales, Product/Engineering, & of course Marketing to tell our story.

What you will do here:

  • Create multi-channel lifecycle campaigns across email, social media, SMS, & direct mail including: agent & client on-boarding, lead nurturing, retention & recapture, & brand building.
  • Continuously test new ideas, run A/B tests on everything & make intelligent decisions against the results.
  • Be a hands on contributor. Youre comfortable writing copy & creative briefs, running data analysis, & diving into the details. Youre as comfortable with HTML & SQL as you are writing ad copy.
  • Help build a growing marketing team, align your campaigns with our goals, & work with editorial to come up with stories, resources, & other materials to help our cause.

You have:

  • BA with a degree in marketing or related field
  • 5+ years of experience in email or social media marketing.
  • Ability to prioritize & manage multiple projects simultaneously
  • Proven strategic thinking, analytical, data interpretation, & problem-solving skills
  • Strong project management & process development capabilities
  • Demonstrated oral & written communication skills
  • Proficiency in HTML, photoshop, & email marketing platforms like Iterable.
  • Professional experience with Real Estate is a plus.

The Perks

  • Medical, vision, dental, & paternity/maternity benefits.
  • 401(k)
  • Commuter benefits
  • Flexible time off policy
  • Catered lunches & snacks
  • Corporate gym membership
  • Company events: happy hours, bowling, bocce league, etc.

To make sure we hire the most qualified people, we have a multi-step interview process which may include interviews, a homework assignment, & a reference check. Were excited to get to know you & hope youre ready to give this opportunity everything youve got!

 
 
 
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