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Farmers Business Network // independent farmer-to-farmer agronomic information network
Product, Full Time    San Carlos, California    Posted: Tuesday, April 27, 2021
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Company Overview 

Proudly Farmers First!

What do you get when you cross the best of Silicon Valley innovation & technology with the value driven mission of Family Farmers around the world?

Farmers Business Network (FBN)!

FBN was created by farmers for farmers & is on a mission to power the prosperity of Family Farmers around the world by leveling the playing field through insights, commerce & community. Our goal is to enable them to make smart business decisions that maximize their farms profit potential for generations to come, helping to ensure the fundamental economic viability & sustainability of family farms & rural communities.

We are a dynamic, & innovative AgTech company that offers competitive compensation & benefits & is backed by top investors including Google Ventures, Kleiner Perkins, DBL Partners, T Rowe Price & Temasek.


Product Insights: Enable product staff to make better decisions by equipping them with the right data sets. 

  • Collect & maintain metrics across product lines with insights rooted in usage data, customer success data, & targeted qual/quant research studies
  • Manage the product dashboard & also assist directly with more in-depth studies to surface insights that help solve our most important problems.
  • Look for areas across our product suite where we can tighten & speed up product feedback loops
  • Work with PMs, Data Science, & stakeholders across Customer Success, Marketing, & our BUs to hone our focus on metrics & go deep on the handful that matter most.

Product Operations: Be the COO for the Product org.

  • Manage our growing product tech stack including all product analytics, business intelligence, user onboarding, project management, user testing, prototyping, session recording, & knowledge base assets
  • Scale product knowledge by standardizing our information repositories for everything from opportunity definitions, concept designs, research insights, backlogs, to whole product launch plans 
  • Help uplevel & scale our Product-Engineering collaboration, requirements communication, & backlog management processes. 
  • Broker IPD (In-Product Discovery) assets across product lines, Marketing & business teams
  • Facilitate internal communications of product release announcements

Research Ops: Research is the lifeblood of a product org. Help us operationalize our research tools & processes.

  • Define & build a research panel to be used for ongoing qualitative research by product teams.  Research activities span the spectrum from foundational & generative to concept feedback & usability testing.
  • Recruit sample & manage panel quality 
  • Coordinate studies across product teams 


  • Minimum 8 years professional experience with at least 3 years in a Product Ops or Analyst role
  • Analytical/data oriented, comfortable with BI systems & writing SQL to uncover insights across data sets. We also use Amplitude, Mode, & Tableau to gather insights.
  • Enough understanding of qual & quant research to ensure product teams can effectively conduct studies
  • Ability to make things happen amidst the complexity of a company with numerous teams in locations across the world. You need to be collaborative & resourceful to get things done efficiently.
  • Solid knowledge of Product tools & best practices (ideally having been a PM at some point in career)
  • Strong presenter to audiences at all levels of the organization
  • Leadership potential. This role is initially IC but will scale with our company growth.
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