Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currency & public blockchains for payments, commerce & financial applications worldwide. Circle platforms & products provide a suite of internet-native financial services for payments, treasury infrastructure & capital formation. Circle is also a principal developer of USD Coin (USDC), which has become the fastest growing dollar digital currency in the world. USDC has grown to over 20 billion in circulation & supported over $640B in transactions in the past year. Circles payments & treasury infrastructure services available through the Circle Account & APIs helps bridge the legacy financial system & digital currency & blockchain based finance. Circles SeedInvest service brings internet-native fundraising & capital formation to startups & growth companies. Combined, Circles suite of services helps companies to participate in a more open, global & inclusive financial system.
What youll be part of:
With the mission To raise global economic prosperity through the frictionless exchange of financial value, Circle was founded on the belief that the internet, blockchains & digital currency will rewire the global economic system, creating a fundamentally more open, inclusive, efficient & integrated world economy. We envision a global economy where people & businesses everywhere can more freely connect & transact with each other with new technologies for digital money & internet-native finance. We believe such a system can raise prosperity for people & companies everywhere. Our mission is powered by the values we espouse & which we expect all Circlers to respect. We are Multistakeholder, serving the needs of our customers, our shareholders, our employees & families, our local communities & our world. Furthermore, we are also Mindful, Driven by Excellence, & High Integrity.
What youll be responsible for:
Circles Product Marketing team leads go-to-market for our suite of products, & creates & executes campaigns to drive product growth. Product Marketing is a highly cross-functional role at Circle, partnering closely with Product, Marketing, Sales, Customer Success & Finance among others. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving strategic segment specific launches & commercialization, & to growing product adoption post-launch. Circle is looking for a Segments & Solutions focused Product Marketing Manager who can develop & drive the GTM strategy for key customer segments for Circle, starting with Banks, Marketplaces & Fintechs. Youll own the buyer & influencer personas & become the expert for the Banking, Marketplaces & Fintech segments. In order to find success youll have to partner with Sales & CS teams in executing GTM initiatives & drive the business forward.
What you'll work on:
- Lead analysis of Banking, Marketplaces & Fintech segments in understanding the buyers needs, pain points, & industry trends. Prepare & present strategic analysis & recommendation to senior management at various forums.
- Leverage the client & sales feedback to create & drive company positioning & messaging for Banking, Marketplaces & Fintech buyer segments & be able to discover & analyze potentially new segments as Circle continues to grow.
- Act as a banking & fintech persona expert both internally & externally in the crypto industry.
- Provide support & guidance to sales teams & customer success teams when called upon to participate in meetings with clients.
- Work with sales, marketing, product & customer success to create the story around the Circle suite of products & how they benefit your strategic segments & buyers to drive demand for USDC & increase adoption of our suite.
- Drive the creation of dynamic content & technical marketing collateral to support client needs.
- Drive the adoption & creation of segment specific playbooks & enable sales & marketing to execute on the plan.
You will aspire to our four core values:
- Multi Stakeholder - you have dedication & commitment to our customers, shareholders, employees, families & local communities.
- Mindful - you seek to be respectful, an active listener & to pay attention to detail.
- Driven by Excellence - you are driven by our mission & our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity & you work intensely to achieve your goals.
- High Integrity - you seek open & honest communication, & you hold yourself to very high moral & ethical standards. You reject manipulation, dishonesty & intolerance.
What you'll bring to Circle:
- 5+ years of product marketing experience; B2B messaging & positioning experience preferred.
- Communication of complex information & processes in a streamlined, easy-to-understand fashion in writing & diagrams. Comfortable speaking publicly in group meetings.
- Strong understanding of sales concepts, sales processes, sales methodologies.
- Strong familiarity with Banking product line-up & an in-depth understanding of the principles of asset management, treasury management & investment markets.
- Creation & delivery of sales training program, including the content required.
- Excellent written & verbal communication skills. Must be capable of writing & creating content that tells the Circle story to customers & prospects.
- Ability to thrive in unstructured environments & bringing order to chaos
- A love of crypto & eagerness to constantly learn in the space.
- Proficiency in Google Suite, Slack & Macbook preferred.
We are an equal opportunity employer & value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.