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CLEAR // biometric identity platform
 
Marketing, Full Time    New York City, United States    Posted: Monday, October 10, 2022
 
   
 
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JOB DETAILS
 

Founded in 2010, CLEARs mission is to create frictionless experiences. With more than 12+ million members & hundreds of partners across the world, CLEARs identity platform is transforming the way people live, work, & travel. Whether its at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - making everyday experiences easier, more secure, & more seamless. Since day one, CLEAR has been committed to privacy done right. 

The Director, Marketing (PreCheck) will lead our TSA PreCheck member acquisition strategy across core channels including in-airport, email, digital & large scale partnerships. You will work closely with our Lifecycle marketing team to develop a comprehensive multi-channel marketing strategy to target new TSA PreCheck enrollments & renewals from existing CLEAR members. Youll also work closely with our brand & operations teams to ensure our in-airport presence is optimized to drive TSA PreCheck enrollment volume. The primary objective of this role will be to position CLEAR as the preferred provider of TSA PreCheck enrollments & renewals, while also driving adoption of our CLEAR Plus + TSA Precheck bundled product.


What You Will Do:

  • Lead CLEARs TSA Precheck enrollment strategy across multiple channels (email, paid search, in-airport, partnerships, & serve as our primary marketing point of contact for TSA
  • Lead the conceptualization, development, launch, & activation of key partnerships with a focus on travel (airlines, rail, rental car), credit card, & large retail
  • Act as the primary marketing relationship owner of our TSA PreCheck partnership & will be responsible for the advanced planning of campaigns & approval of assets through their review process
  • Develop the TSA PreCheck partner roadmap & individual business cases for each strategic partner program
  • Lead negotiations with potential partners to position CLEAR as the preferred provider of TSA PreCheck enrollments
  • Work closely with our Lifecycle & Performance marketing teams to drive TSA PreCheck enrollments & renewals from existing members, & drive CLEAR Plus + TSA PreCheck bundled enrollments from our prospect database
  • Works closely with Marketing, Legal, Finance, IT, Operations, Digital, Loyalty & others to ensure successful partnership activation & ongoing program management
  • Generate & share accurate & timely partnership/enrollment results in the form of reports, presentations, etc.

Who You Are:

  • 6+ years of relevant professional experience in marketing, partnerships, program management or related function, demonstrating progressive career growth & pattern of exceptional performance
  • Proven track record of building, launching, and/or managing innovative marketing partnerships while managing complex, cross functional projects with internal & external teams 
  • Experience negotiating business terms, implementing partnership agreements, & working with legal teams to navigate complexities
  • Account Management experience in managing external partners, building relationships, & establishing mutual objectives

#LI-Hybrid

 
 
 
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