As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable & secure payment network - enabling individuals, businesses, & economies to thrive. Our advanced global processing network, VisaNet, provides secure & reliable payments around the world, & is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, & fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network & scale to reshape the future of commerce.
At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, & be part of an inclusive & diverse workplace. We are a global team of disruptors, trailblazers, innovators & risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, & doing meaningful work that brings financial literacy & digital commerce to millions of unbanked & underserved consumers.
You're an Individual. We're the team for you. Together, let's transform the way the world pays.
This is a marketing manager role responsible for end-to-end marketing strategies & plans for consumer facing, issuer, & merchant partner initiatives supporting the business expansion plan in Argentina.
Lead the strategic planning approach & establishing of the function in Argentina.
Frame & conduct analyses & research needed to support annual strategic plan and/or marketing plans development.
Lead the marketing strategy & campaign development, including media plan execution, digital partnerships & engagements, & social strategy & execution for all Argentinian marketing initiatives
Support client-marketing initiatives working with client marketing functions to generate deep understanding of the client's marketplace including client's business, client's financial model, & client's marketing objectives
Develop & implement comprehensive marketing plans for Visa's activities in conjunction with Account Executives & all key external & internal stakeholders.
Manage the marketing budget including tracking & reporting & marketing program performance
Work closely with the Marketing hub team on brand & initiative direction & business measurement & financial tracking
Deepen engagements with multifunctional teams: Sales, Merchants Sales & Solutions, Products, Analytics & Marketing hub to define new opportunities for the market.
Reimagine the use of Visa's key sponsorship assets (global & local) in Argentina, FIFA, NFL, the Olympic Games, Rugby, Hockey, Golf (and others) working side by side with issuers & retailers.
Manage our key partnership with our brand agency & media buying agency from strategy, plan development, channel planning & data analysis to pushing for our marketing evolution upstream especially in the digital & social fields.
Inspire, coordinate, & motivate local agency partners to deliver best in class marketing programs
Deliver best marketing practices & contribute to a Go Beyond marketing team.
- Ensure compliance to Visa key controls & brand standards.
8+ years of brand, digital & trade marketing experience, preferably in a multi-national company
Demonstrated experience in developing marketing strategies based on business objectives & executing marketing programs that deliver measurable business results.
Experience managing & motivating external partners, including agencies & other stakeholders.
Proven track record of developing & implementing successful marketing campaigns
Experience working with financial indicators to measure business performance including ROI & accurately forecasting sources of cost, revenue & risk with an ability to summarize business & financial data in a useful manner for planning & decision-making.
Excellent written & verbal communication skills & high ability to present with impact in English & Spanish.
Ability to structure & manage complex projects & processes with multiple stakeholders at both senior & junior levels
Advanced planning, organizational, & problem solving skills.
- Experience working with the sport assets & partnership alliances is highly desired.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines & applicable local law.