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Optimizely // tools for A/B testing & personalization
Marketing, Full Time       Posted: Wednesday, June 19, 2019
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  Company Description

As the most adopted digital experimentation software platform, Optimizely is enabling the world's largest brands turn their data into best-in-class customer experiences. The platform's ease of use & speed of deployment empowers organizations to create & run experiments that help them make better data-driven decisions, allowing businesses to dramatically drive up the value of their digital products. Headquartered in downtown San Francisco with offices in New York, Austin, Amsterdam, London, Cologne, Munich & Sydney, we have grown from an easy-to-use A/B testing product into a premier test & learn platform.

Job Description

At Optimizely, the regional Marketing Manager is responsible for planning & executing marketing programs/activities in the region to create awareness, generate demand, accelerate pipeline & retain customers. As the Marketing representative in the DACHregion, you will work closely with the regional Sales, Partners & Customer Success teams as well as with the EMEA Marketing & the Global Marketing Team in our San Francisco headquarters. You are an experienced marketer with a consistent track record in B2B Tech marketing & report to the Head of EMEA Marketing with a dotted-line to the DACH Country Manager. Do you want to join a close-knit & motivated team of international marketers where you can contribute with your regional specific expertise? Then, we are looking for you!

What you'll do

  • Build & maintain the regional marketing plan supporting EMEA & regional objectives & own the DACH marketing calendar.

  • Generate demand (leads) with EMEA build central marketing programs & local activities.

  • Build the brand with & for our key target audiences.

  • Manage the forecast & budget for the region.

  • Join the regional management & sales meeting for planning & alignment.

  • Lead region-specific marketing initiatives focused on our audiences.

  • Optimize our communication & localization, localize & execute integrated campaigns supporting the full customer lifecycle with focus on generating top of funnel marketing qualified leads, nurturing through funnel & up/cross-sell campaigns.

  • 3rd party vendor management for strategic partnerships to generate demand & create awareness.

  • Work with the EMEA digital marketing lead for central & local programs (SEM, Paid Social, Organic Social, Display Advertising).

  • Plan & execute a range of events including in-house events, 3rd party conferences, seminars, webinars, both direct & collaborating with partners.

  • Over time work on the customer marketing program for your region for customer advocacy, hosting user groups & use the global framework for sales references.

  • Support the PR activities driven by our global team & the local PR agency.

  • Be accountable for reporting on performance metrics for all of the marketing activities in your region, including regular communication & recommendations to colleagues in Sales & Marketing.

  • We would love to have you regularly visit the EMEA HQ office in Amsterdam to work with the central marketing team.

  • Minimum 6years B2B marketing experience.
  • You have gained experience running a regional marketing function, EMEA demand generation or country-specific marketing communications preferable in a fast-growing, software/SaaS company.

  • Proven track record of building alignment with local sales teams & partners to drive success in your market.

  • Shown effectiveness in contract negotiations & vendor management.

  • You are passionate about customer-centric marketing.

  • Marketing Automation knowledge & preferably prior experience with & Marketo.

  • Digital & social marketing knowledge / experience driving inbound marketing.

  • Excellent project management & communication skills.

  • Creative & out of the box thinking to make us move forward & grow in the DACH market

  • Fluent German & good English communication skills

  • The ability to travel 25% of the time is a must for this role

Additional Information

At Optimizely, we offer a wide array of benefits & perks to help our employees strike just the right balance between work time & personal time. We're all about optimizing productivity by maximizing joy.

  • Lunch allowance & a wide array of in-office snacks

  • Commuter benefits

  • Competitive vacation policy

  • Health insurance, including dental

  • Quarterly wellness subsidy

  • Training budget

  • Pension plan

  • Pre IPO stock options

  • 17 weeks full paid parental leave for new parents

  • Team outings

  • Community volunteering

  • Working with a great team, in an amazing office & having a huge impact!

We embody inclusion, which is reflected in our company values where we embrace diversity & equal opportunities for everyone.

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