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Vimeo // platform for watching, uploading & sharing videos
Marketing, Full Time    New York City    Posted: Tuesday, April 06, 2021
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As a CRM Manager at Vimeo, you will be responsible for running end-to-end CRM campaign production processes, ongoing optimizations, & reporting as part of the growing CRM Team at Vimeo. Youll support user engagement + acquisition efforts, & you will have a direct impact on Vimeos growth & revenue goals, working with email & other marketing channels that the CRM team manages!

What youll do:

  • Manage the end-to-end email production process & campaign calendar for many of our email deployments within our ESP platform
  • Run audience segmentation + journey orchestration for campaign automations
  • Work closely with Creative teams on email copy & design, briefing new requests & working through feedback/finalizing deliverables
  • Collaborate with internal teams, running QA to test email assets across environments
  • Actively monitor ad hoc, triggered, & transactional programs, including optimization of existing programs & development of new programs
  • Lead email reporting dashboards, monitor trends, & make recommendations based on results
  • Monitor daily program automations & data processes; troubleshooting when necessary

Skills & knowledge you should possess:

  • 2-4 years of hands-on email marketing experience
  • Experience with mobile app marketing (push notifications + in app messaging) a plus
  • Experience working with various ESPs
  • Basic knowledge/comfort with HTML & CSS; familiarity with cross-client email standard methodologies
  • Strong understanding of data management + audience segmentation
  • Knowledge of email industry standard methodologies including contact strategies, targeting & segmentation, A/B testing, & analytics
  • Experience with mobile email optimization (and responsive email template builds) a plus
  • Strong quantitative skills
  • Strong project management background; experience collaborating across multiple departments to execute projects
  • Excellent presentation, written, & verbal communication skills
  • Subscription marketing experience a strong plus

About us:

Vimeo is the worlds leading all-in-one video software solution. Our platform enables any professional, team, & organization to unlock the power of video to create, collaborate & communicate. We proudly serve our growing community of over 200 million users from creatives to entrepreneurs to the worlds largest companies.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of over 650 passionate, dedicated people, represents our diverse & global community. Were proud to be an equal opportunity employer where diversity, equity & inclusion is championed in how we build our products, develop our leaders, & strengthen our culture.

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