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Codecademy // platform for learning to code
Media, Full Time    New York    Posted: Tuesday, June 11, 2019
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Hello, World! Codecademy has helped over 45 million people from around the world upgrade their careers with engaging, accessible, & flexible education on programming & data skills. We provide over 200 hands-on interactive lessons ranging from Python to R to Javascript & everything in between. Our learners have gone on to start companies, new jobs, & new lives thanks to what theyve learned with Codecademy, & were thrilled to be working to take that impact to the next level.

Codecademy was started in 2011 by two college students in a dorm room at Columbia that were frustrated by the huge gap between education & employment. A few years later, we are a rapidly growing, diverse team of 75+ in SoHo, NYC. Weve raised over $40m in venture capital funding from top investors including Union Square Ventures, Kleiner Perkins, Naspers, Y Combinator, & more.

If you want to help build a business that impacts tens of millions of people each year & helps them lead better lives, join us!

Codecademy is growing. And our marketing team is growing with itwe need an experienced Senior Copywriter to support our marketing & product teams. Youll be an integral part of the Marketing department, reporting to the head of marketing & working in our NYC office.

What youll do:

  • Manage & develop a Junior Copywriter & hire freelance copywriters as needed
  • Craft engaging, strategic copy across a wide range of marketing & product projects, including landing pages, paid ads, emails, product & feature launches, video, press releases, & more.
  • Establish a consistent Codecademy voice that extends to all products, features, & marketing communications.
  • Create a style guide that establishes principles for how to apply the brand voice & tone to different forms of copy, e.g. UX copy, ad copy, email copy, product copy, & conversion copy.
  • Collaborate with Product Marketer on user research, positioning, & messaging
  • Work with Growth team to design copy tests & iteratively test & optimize messaging on landing pages, interstitials, & other touch points across site.
  • Collaborate closely with Design to conceptualize your copy within a visual framework.
  • Establish & maintain a process with marketing, product, & design for new copy deliverables & edits.

What you'll need:

  • 6-7 years of experience copywriting for both marketing & product
  • A strong portfolio of work that shows proficiency in writing for a variety of project types, mediums, & audiences.
  • Proven track record of driving conversion & business results through copy
  • Experience working with cross-functional teams & establishing processes
  • Experience using marketing analytics & testing tools such as Optimize, HotJar,, etc.
  • Experience conducting or leveraging past user research to inform copy content & tone
  • Strong writing & grammar skills, with obsession attention to detail. You can self-edit your own work.
  • Equal parts creative writer & strategic thinker. You can experiment with your writing style while staying on brief.
  • Strong time-management & organization skills. Ability to handle multiple assignments simultaneously & meet deadlines.
  • An allergy to marketing-speak & corporate jargon.
  • Passionate about teaching the world to code

Nice to have:

  • Programming knowledge & familiarity with technical terms (great if you know how to code because you will be communicating about programming languages & software engineering career paths)
  • Degree in English or Communications

At Codecademy, we are committed to teaching people the skills they need to upgrade their careers. Codecademy aims to educate a richly diverse demographic of users with our product & in order to accomplish this, we believe our team should reflect that rich diversity. Our company celebrates diversity in all of its forms-- race, gender, color, national origin, marital status, sexuality, religion, veteran status, age, ability, disability status-- & works to create an inclusive workplace where people of all backgrounds & beliefs are empowered to better their futures.

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