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Peloton // connected indoor fitness cycles
New York City    Posted: Wednesday, July 29, 2020
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Peloton is looking for an analytical & relationship driven Manager to join its Digital App acquisition marketing team. Reporting to the Senior Director, this roles primary responsibilities are to lead acquisition for international markets & to support all budgeting & forecasting activities. This candidate will work cross functionally with many groups & two external agencies.


  • Work closely with Senior Director & Senior Manager to develop a holistic global strategy to efficiently drive acquisition of Pelotons Digital App product. 
  • Lead planning, execution & reporting of UK & Germany paid media programs across channels such as Apple Search Ads, in-app DSPs, & various Google platforms. Work closely with the agency to track volume & efficiency metrics ensuring we are meeting forecasting targets. Serve as point of contact for country liaisons.
  • Build & manage relationships with Product Marketing, Brand, Data Science, country liaisons, Customer Acquisition for Bike & Trade businesses & external paid media agencies.
  • Own forecasting & budgeting tasks for all markets (US, CA, UK & Germany). Update forecasts on a monthly basis & liaise with Finance as needed basis. Report performance metrics on a weekly basis & investigate any anomalies.


  • 3-5 years of digital media experience
    • Strong understanding of mobile app landscape & measurement methodologies. Experience working with an MMP is a plus
    • Experience acquiring customers on channels such as Apple Search Ads, in-app DSPs, & Google platforms
  • Analytical mindset. Must be comfortable analyzing data sets to build & refine forecasts, track results & monitor budgets
  • Can do attitude. Ability to quickly pivot between projects & priorities & thrive in a fast paced environment
  • Collaborative attitude. Comfortable working with individuals across functional groups, countries & levels of seniority
  • Subscription business experience is a plus
  • UK and/or German media experience is a plus


Peloton is the largest interactive fitness platform in the world with a loyal community of more than 2.6 million Members. The company pioneered connected, technology-enabled fitness, & the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, & media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, & world-class streaming digital fitness & wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, & Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Fire TV, Roku, Chromecast & Android TV. Founded in 2012 & headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada & Germany. For more information, visit

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