Events  Deals  Jobs 
    Sign in  
Teachers Pay Teachers // platform for educators to share their work
Marketing, Full Time    New York City    Posted: Thursday, December 02, 2021
Apply To Job

About Us:

At Teachers Pay Teachers (TpT), we're unlocking the power of educator-created content. TpT gives educators access to a trusted, one-of-a-kind community. We are the world's first marketplace of our kind & founded by a teacher, for teachers as the go-to platform for teacher-created content for nearly 15 years. We are currently serving more than 7.5 million users & more than 85% of U.S. teachers. TpT is focused on building the next generation of e-learning experiences for millions of students & teachers across the world. If you haven't heard of TpT yet & want to learn more, just ask any teacher!

Who we are looking for:

Were a team of good people doing great things. We listen first. We love our work. And we are all teachers & learners in whatever we do. We believe that productivity is never an accident. Its the result of a commitment to excellence, intelligent planning, passionate teamwork, & focused effort. We want every day to be fun & to matter.


As the Social Media Specialist, you will be a part of the team behind TpTs social media channels that reach millions of educators each month. Were looking for a Social Media Specialist who wants to help TpT grow our brand by producing inspirational content for our community of educators across the globe. Part strategist, part project manager, & part creator, youll work closely with our Brand & Content Team & our Design Team to develop & execute an engaging & measurable social media strategy that supports brand & company objectives. Were seeking an entrepreneurially-minded content creator that wants to build & foster a community with the content they produce & share. 


  • Assist in managing day-to-day operations of TpTs Facebook, Instagram, Pinterest, LinkedIn, & Twitter channels including posting content daily & responding to select comments. 
  • Spark genuine, real-time interactions with current & prospective fans/followers. This means creating timely & relevant content that gets people talking, & staying on top of the trends & topics that matter to the TpT community.
  • Contribute to company-wide marketing campaigns as a social media channel owner, while keeping overall content & social strategy in mind.
  • Continually test posting & content strategy to determine the optimal approach to reaching & engaging various segments of our target audiences.
  • Contribute to the social media calendar & participate in monthly editorial review meetings.
  • Analyze performance data to generate insights that refine & improve TpTs approach to social media. 
  • Create social listening reports to ensure internal teams are updated on brand conversation.
  • Monitor & report on channel performance at monthly channel review meetings.
  • Research & surface new strategies that strengthen the performance of existing social media channels
  • Select high-quality user-generated content to share, & manage any necessary permissions.
  • Experience with rapid-response community management
  • Post on weekends & cover live events (infrequently but as needed)


  • BA/BS degree
  • You bring 2-4 years of experience managing social media for a consumer-facing business
  • Youre passionate about social media & bring a deep understanding of Facebook, Instagram, Pinterest, YouTube, TikTok, & Twitter.
  • You use your strong writing skills & good eye for design to consistently create on-brand, engaging assets.
  • Youre impact oriented & a strategic thinker who establishes clear expectations & continuously measures performance.
  • Youre able to work independently, multitask, & prioritize effectively in a fast-paced startup environment.
  • Youre proficient in marketing data & analytics. Youre constantly seeking ways to better understand the impact of your work.
  • Excellent end to end project management/execution & relationship skills
  • You show impeccable attention to detail (copy-editing experience a plus!) & excellent judgment.

Extra Credit:

  • Strong understanding of the education industry & teachers

Benefits & Perks:

At TpT, we believe the positive experience of employees is essential to growth, both individually & collectively. To achieve our mission of Empowering Educators to Teach at Their Best, we must also empower the members of our TpT Team to work at their best. To that end, two of our core company values are We Learn & Grow Together & We Enjoy the Journey. Weve committed to these values & to our employees through investing in added benefits & perks:

  • Comprehensive Medical, Vision & Dental Benefits
  • Free Telemedicine Membership - 24/7 access to trusted medical advisors 
  • Generous PTO & Wellness Days
  • 5 Week Recharge Leave after 5 Years, to refresh & celebrate the impact youve had at TpT
  • Generous Parental Leave (for new parents) for time to adjust to parenthood, plus additional six weeks for the birth parent
  • Onsite Mothers Room
  • Employee Resource Groups (ERGs) to promote employee inclusivity & belonging
  • Engineering Learning Fridays (ELF), to provide a space each week for Engineering teams to collaborate & learn from each other
  • Professional Development Stipend, to support the professional growth of employees (including - but not limited to - subscriptions, books, lectures, etc.)
  • Annual Company Events (Camp TpT, Field Day, Hackathons, Holiday Party, Summer Picnic, Classroom Visits, etc.)

Here at TpT we value Diversity & Inclusion & encourage people to bring their most authentic selves to work.  We cultivate an environment where people are recognized & celebrated for their individuality.

Any TpT applicant who requires reasonable accommodations during the interview process should contact the TpT People Ops Team ( to make the need for an accommodation known.

Finally, if youre a California resident, California law requires that we provide you notice about the collection & use of your personal information. We encourage you to read it carefully. You can find our full notice here.

Apply To Job
© 2021 GarysGuide      About    Feedback    Press    Terms