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HelloFresh // meal kit delivery
 
Marketing, Full Time    Boulder, Colorado, United States, Chicago, Illinois, United States, New York City, United States    Posted: Tuesday, January 19, 2021
 
   
 
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JOB DETAILS
 

In order to support our incredible growth trajectory were hiring an experienced Growth General Manager (GM) for our brand Factor. This role aims to drive significant revenue growth through the management & collaboration of our Growth Marketing & CRM teams. As the Growth GM, you will be responsible for identifying & scaling cost-effective customer acquisition & reactivations strategies across a range of digital & offline channels. You will develop the strategic plan, use analytics to inform decisions, & drive execution to optimize a significant marketing budget against company goals.

The ideal candidate will know how to build & scale marketing teams that work closely with Product & Analytics Teams to drive growth. Additionally, someone who has demonstrated experience in collaborating multiple teams to achieve results & is able to define & clearly communicate the strategic direction. 

You will...

  • Drive revenue growth for Factor  
  • Own the marketing lifecycle: paid activations, referrals, retention, & reactivations
  • Partner with multiple teams across HelloFresh to transfer best practices & leverage shared resources for Factor 
  • Lead a cross-functional effort to provide a delightful digital user experience for all our users 
  • Define our acquisition strategy. You will develop, recommend, & lead a team that executes marketing campaigns across a variety of paid & organic channels
  • Have ownership of a substantial marketing budget & optimize the mix accordingly to achieve company targets in collaboration with Factors leadership team 
  • Define the role of partnership & business development in achieving our growth goals

You are...

  • Obsessed with growth & building things while not being afraid to get your hands dirty
  • Persistent & have bias-to-action with a track record of performance
  • A natural leader who is comfortable working in an agile, fast-paced environment  
  • A great communicator & team player who has a contagious can-do attitude
  • Detail oriented you spot numerical or grammatical errors that others dont
  • Able to think both strategically as well as be able to change direction quickly
  • Proactive & enjoy coming up with new ideas & can explain your rationale
  • A growth strategist & can derive insights, recommendations & action plans from qualitative market trends, user research,  consumer feedback, & large data sets
  • Someone with outstanding organizational skills, project management skills, & a keen ability to multitask and prioritize
  • A collaborative partner with a can-do, positive attitude that is solution-focused

At a minimum, you have...

  • Bachelors degree in marketing, engineering, business administration, or related field with a strong academic record  
  • Minimum 6 years of professional experience with real & consistent results in a performance marketing or highly commercial role
  • Proven background in ecommerce and/or subscription business models who has experience building & presenting business cases
  • At least 4 years of team management experience
  • Substantial experience working with growth metrics (CPA, CPC & LTV, CR, etc).
  • Experience in Analytics & Product Marketing, ability to collaborate with stakeholders in these teams & across the business both locally & in remote offices
  • A strategic mind & can derive insights, recommendations & action plans from qualitative market trends, consumer feedback & large data sets
  • Outstanding organizational skills, project management skills, & ability to multitask 
 
 
 
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