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Mack Weldon // Mack Weldon is reinventing men's basics.
 
Marketing, Full Time    New York City    Posted: Monday, October 03, 2022
 
   
 
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JOB DETAILS
 

THE STORY

When we started in 2012, we set out to reinvent men's basics with underwear & socks as our starting point. Today, we are a full-fledged menswear brand that powers radically-efficient wardrobing. Rooted in smart design & performance fabrics, our products are engineered to work together through our  pioneering Daily Wear System.  

As we continue to expand our product offering & distribution beyond e-commerce, we are looking for passionate, proactive, strategic, & creative problem-solvers to join our rapidly growing team. If that sounds like you keep reading.  

THE ROLE:

We are seeking a Senior Manager, PR & Communications who will be responsible for executing proactive & reactive media relations, elevate industry leadership, & work to protect & enhance the reputation of Mack Weldon. Working closely with the CMO & leadership team, you will drive company news & announcements, issues management, & corporate media relations, including the development of PR materials & cultivation of relationships with key business & industry press.

WHAT YOULL DO:

  • Lead Communications at Mack Weldonoverseeing strategy, earned media, executive visibility, & thought leadership.        
  • Create long-term Communications strategies that build brand awareness, consideration, advocacy, & reputation.
  • Develop stories, pitch reporters, & secure impactful earned media coverage across consumer lifestyle, business, & trade verticals.
  • Build Mack Weldon & our internal experts as thought leaders with a proactive approach to speaking engagements, awards, & expert commentary.
  • Collaborate with the marketing team to create & execute integrated strategies around product launches, campaigns, partnerships, evergreen opportunities, & cultural moments.
  • Write press materials & develop messaging points that clearly communicate Mack Weldons competitive differentiation & market position. 
  • Develop & maintain a network of media contacts & content creators.
  • Coordinate media opportunities including: interviews, sampling, mailers, & more.
  • Oversee tracking of coverage, performance, spend, & ROI.

WHO YOU ARE:

  • 8-10 years of experience with a background in PR (agency or in-house)
  • Experience in apparel/retail DTC is a plus
  • Prior public relations experience, preferably in corporate communications
  • Demonstrated ability to think strategically, understand business challenges & recommend effective implementation plans designed to drive results.
  • Excellent written & verbal communication skills, with a proven track record of developing & delivering multi-channel communications
  • Demonstrated ability to shift priorities & multi-task within a fast-paced environment
  • Ability to think creatively when solving problems, & when implementing and/or revising processes.
  • Strong critical thinking skills
  • Ability to work in our NYC office 3 days a week

WHAT MAKES US SPECIAL

  • Its all about the people. To us, diversity is a strength. We check our egos at the door & value all backgrounds & experiences. From our employees to our customers to our partnerswe build relationships that last.
  • We give a s**t. Every detail matters. We research, we test, we adjust. We take pride in everything we do by being thoughtful in our decision making & design process. 
  • We put our money where our mouth is. We work with ethical & humane partners, we act with integrity & trust, & we take ownership of our actions & mistakes.
  • We build for the future. First, we listen; then we think, plan, & act for the long-term. We see problems as opportunities & take calculated risks to build a company that lasts. 

THE PERKS

  • Full insurance benefits
  • Open vacation policy
  • Hybrid office model (in office M/T/Th)
  • Great location in the heart of Nomad district
  • Office snacks & drinks
  • Thursday happy hours
  • Free Mack Weldon gear
 
 
 
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