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FanDuel // one-day fantasy sports
Marketing, Full Time    New York    Posted: Thursday, December 31, 2020
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FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Florida, Oregon & Scotland. Our brands include:

  • FanDuel  A game-changing real-money fantasy sports app
  • FanDuel Sportsbook  Americas #1 sports betting app
  • TVG  The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing  A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino  Fan-favorite online casino apps
  • FOXBet A world-class betting platform & affiliate of FanDuel Group
  • PokerStars  The premier online poker product & affiliate of FanDuel Group


Our roster has an opening with your name on it

We are currently looking for an experienced Media & Demand Generation Manager to drive significant revenue growth through the management of our local & national Audio program including terrestrial, satellite, podcasting & digital streaming & on-demand platforms. You will be responsible for managing, scaling & optimizing your program to achieve revenue growth, the customer base & improve brand health metrics. You will use analytics to help inform decisions & drive execution to optimize a significant marketing budget against marketing performance goals.

The ideal candidate will know how to build & scale complex marketing campaigns across a fast-past & dynamic marketplace & has demonstrated experience working at or managing an agency & working in a matrix environment.

If you have a passion for sports, are interesting in digital advertising technology, & enjoy managing multiple projects wed love to hear from you.

Everyone on our team has a part to play

  • Lead the strategy, execution & optimization of the Audio programs within the Media & Demand Generation team, both terrestrial & digital national & local based campaigns
  • Manage day-to-day relationship w/ key external agency partners & media vendors to ensure relationships are strong, channels/business objectives are achieved & deliverables are consistently met w/ utmost quality & accuracy
  • Support the budgeting, forecasting & KPI development for respective programs
  • Work cross-functionally with members of the organization across the Marketing organization to build & manage a best in class Media & Marketing practice, including but not limited to, growth, analytics, creative, partnerships, & product operations
  • Create & present insightful & actionable content for various meetings with larger stakeholder groups
  • Develop creative briefs & ensure timely & relevant distribution of creative assets/copy
  • Enhance competitive reporting & derive key actionable insights
  • Responsible for successful management of program KPIs & on-going validation of performance
  • Foster an environment that encourages intelligent risk taking, innovation & creativity internally & within external key external agency partners
  • Make thoughtful recommendations to key stakeholders to improve the performance of respective programs
  • Support team & league partnerships
  • Drive on-going assessment of FanDuel Group's media proficiencies, identify areas for improvement & prioritize the test & learn roadmap
  • On-going reporting, analysis, evaluation optimization & recommendations
  • Coordinate budgeting, invoicing, reconciliations & partner authorizations (IOs, ATBs, project statements, etc.)
  • Mentor and/or manage junior members of the team to foster an environment that encourages intelligent risk taking, innovation & creativity


What were looking for in our next teammate

  • Minimum of 5+ years of experience managing respective channels, with emphasize on audio media, terrestrial & digital preferred
  • Experience managing digital podcasts campaigns is a positive but not required
  • Minimum of 1+ years of experience in managing or mentoring people preferred
  • A bachelor's degree with strong academic record and/or proven relevant experience in a performance marketing role at either an agency or on the operator side
  • Experience managing an agency or leading a client account at an agency is preferred
  • Meaningful experience working with performance marketing & media metrics (CPM, CPI, CPA, CPC & LTV) & understanding of the utilization & relationship between them
  • Analytical mind with a strong understanding of underlying data & methodologies used to inform decision making & drive performance management
  • Strong knowledge of the marketing landscape
  • Experience negotiating favorable rates & deal structures with advertising partners, with an ability to make quick, confident decisions
  • Strong understanding of marketing testing & reporting methodology
  • Ability to succinctly communicate both verbally & in writing, & provide clear direction on projects
  • Ability to interface with a wide range of internal teams & ability to build strong relationships internally & externally
  • Advanced Excel skills required
  • Meticulous attention to detail, outstanding organizational skills, project management skills, & ability to multi-task & prioritize
  • Knowledge or understanding of the business & culture of sports & gaming preferred
  • Experience working across multiple businesses within a larger corporate structure is preferred

We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

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