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FanDuel // one-day fantasy sports
 
Marketing, Full Time    New York City    Posted: Tuesday, July 28, 2020
 
   
 
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JOB DETAILS
 

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Florida, Oregon & Scotland. Our brands include:

  • FanDuel  A game-changing real-money fantasy sports app
  • FanDuel Sportsbook  Americas #1 sports betting app
  • TVG  The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing  A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino  Fan-favorite online casino apps
  • FOXBet A world-class betting platform
  • PokerStars  The premier online poker product

THE POSITION

Our roster has an opening with your name on it

We are seeking a Paid Social Media Buyer for our Fox Bet brand to assist the Senior Social Acquisition Manager in planning & executing low cost-per-acquisition campaigns built to drive the growth of sports wagering in the US. This is a dream job for the right entrepreneurial-minded, collaborative & data-driven sports-media marketer! 

Were looking for a hands-on-key media buyer who can execute & optimize social advertising campaigns that crush our aggressive business goals. You will join our fast-paced team in Cherry Hill NJ, building & optimizing paid social media campaigns designed to acquire new customers to the FOX Bet Sportsbook.

THE GAME PLAN

Everyone on our team has a part to play

  • Work in close collaboration with the Senior Social Acquisition Manager to conceptualize, build & optimize full funnel social media advertising campaigns across all major platforms (Facebook / IG, Twitter, SNAP, Reddit)
  • You will be able to produce results driven (DR) campaigns that achieve low cost acquisitions (CPA) to the FOX Bet business, as well as retention campaigns that improve bolster relationship with our customers.
  • Identify & execute key optimizations to improve campaign performance in a fast-paced high energy environment
  • Management over custom audiences that ensure were targeting the right people, at the right time, with the right message
  • Hands-on-key campaign optimizations during key sporting events
  • Execute & debrief on key tests that improve business learnings to strengthen our advertising playbook
  • Set & crush goals on a weekly, monthly & annual basis
  • The ability to execute campaigns in a fast-paced environment with strong attention to detail

THE STATS

What were looking for in our next teammate

  • 3-5 years of hands on paid social media buying experience across all major platforms (Facebook / IG, Twitter, SNAP)
  • Bachelors degree (B.S. / B.A.) in marketing, advertising, or related field preferred
  • Strong understanding of direct response advertising & thrive in a results-driven environment
  • Familiarity with managing custom audiences across all major social media platforms
  • Proven track record of conducting split tests on social media & can articulate results / impact
  • Strong pulse on the paid social landscape, knowing all the latest features, opportunities, & tactics
  • Data driven mentality that can build on learnings to improve business performance
  • Autonomous teammate that has a strong attention to detail, get-up & go mentality
  • Excellent verbal & written communication skills
  • Proficient in excel & power point
  • Experience with manual bidding strategies & tactics
  • Always brings a positive attitude on game day

EXTRA POINTS

  • Passion for sports and/or sports betting
  • Analytics experience (MicroStrategy, Google Analytics, Apps Flyer or relevant) preferred
  • Experience working on digital app marketing campaigns preferred
  • Entry level experience on pixel placement & SDK fundamentals preferred
  • Foundational understanding of attribution models preferred
  • Experience in the RMG space preferred

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

 
 
 
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