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AlphaSights // knowledge search
 
Product, Full Time    London    Posted: Wednesday, July 21, 2021
 
   
 
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About AlphaSights

AlphaSights provides global investment & business professionals with on-demand access to the knowledge they need across all industries & geographies. AlphaSights connects decision-makers from investment management, private equity, management consulting, & corporations with a dynamic network of industry experts who provide qualitative & quantitative market insights, industry expertise, & execution support so our clients can make more informed decisions. Leveraging cutting-edge technology & our global team of 1,200+ professionals in nine global offices, we support our clients 24/7 around the world. AlphaSights regularly ranks as one of the fastest-growing companies in the world. 

The Product Marketing Manager Role:

As a Product Marketing Manager focusing on marketing the features & functionalities of our client portal, you'll join a highly talented team that combines strategic & creative thinking to effectively communicate the full value of AlphaSights platform. Based in London & initially reporting to the Chief Marketing Officer, you will partner closely with our Product Team to improve adoption & usage of our Client Portal. 

What youll do:

  • Proactive Marketing - Increasing awareness & driving Client Portal adoption 
      • Segmenting external users so they can be targeted by marketing campaigns
      • Building & launching multi-channel technology focused marketing campaigns & corresponding content 
      • Developing & equipping our teams with client-facing materials about the client portal 
      • Regularly collecting feedback from external stakeholders 
      • Regularly auditing product marketing efforts of competitors & out of category leaders
  • Communications - Driving implementation of seamless technology comms across touchpoints 
      • Developing content & implementing automation of portal triggered emails & notifications
      • Maintaining content on owed digital properties related to technology 
      • Creating relevant content to drive adoption of technology among AlphaSights employees 
  • Marketing Effectiveness Tracking - Learning & Optimization 
    • Monitoring effectiveness of technology focused marketing campaigns 
    • Owning external user client portal adoption / feature adoption metrics

What We Look For: 

AlphaSights welcomes candidates with different backgrounds & experiences. Here are some qualities that many of our successful applicants possess:

  • 3-5 years of marketing experience with 2-3 years of Product Marketing experience (preferably at a tech company) 
  • 2:1 or above achieved in a Bachelors degree in Business, Marketing or a similar relevant field.  
  • Ability to thrive in a fast-paced, challenging, & dynamic environment
  • Experience in leading complex strategic projects from start to finish 
  • Experience planning & executing marketing campaigns about new technology features & functionalities
  • Natural storyteller with experience creating content & various types of marketing collateral
  • A growth mindset, a proven track record of developing in your role over time & viewing setbacks as learning opportunities
  • Demonstration of  drive & resilience to deliver excellence amidst tight timelines & changing circumstances
  • Ability to communicate persuasively, both written & verbally & have a natural aptitude for building trust-based relationships with colleagues 
  • A team player who is positive, hands on & able to motivate & get the best out of a team
  • Strong interest in hiring, building teams, developing & managing a team 
  • Exceptional organizational & time management skills

 

Are you not ticking all our boxes? Apply anyway! Wed love to hear from you to discuss how you would drive impact for AlphaSights.

 

What You Can Expect

  • A fast-paced environment with measurable deliverables & a focus on results
  • High level of autonomy & ownership of role from day one
  • A team-oriented, strongly supportive culture emphasizing transparency, continuous feedback, professional development, & celebrating wins
  • Join a global & diverse multidisciplinary team
  • Work with colleagues across the globe in all teams
  • A professional development team that works to ensure that youre supported & on a clear career trajectory both within our firm & beyond
  • Competitive compensation & benefits package 
  • Comprehensive medical benefits (health, vision, & dental) 
  • Subsidized lunch program, corporate gym discounts, monthly team events, free breakfast & snacks
  • Option to work from home every Thursday & Friday

AlphaSights is an equal opportunity employer.

 
 
 
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