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Monday, February 10, 2014 at 01:00 PM    Cost: Absolutely Free
New York Marriott Marquis, 1535 Broadway

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Digital Health Coalition
Spring 2014 Summit
1:00pm to 5:00pm - February 10, 2014

at the ePharma Summit 2014
New York Marriott Marquis
1535 Broadway
New York, NY 10036
(venue details)

Introducing DHC Spring Summit Leadership:

Lucy Rose
Industry Expert
Former Director of DDMAC, FDA
(full bio)

Marc Monseau
Formerly of Johnson and Johnson
Board of Directors, DHC
(full bio)

Preeti PintoRegulatory and Compliance Expert
Formerly Exec. Director of AstraZeneca
(full bio)

Ilyssa LevinsFounder, Center for Communication Compliance(full bio) About the DHC 2014 Spring Summit:

Are you ready for brand planning 2014? Are you wondering how your peers and colleagues are reacting to the recent FDA guidance specific to social media and digital? Don't miss the DHC 2014 Spring Summit.Topics include a discussion of how (and why) to build the business case for digital innovation, an update on how, why and where regulatory is fostering innovation today, as well as an interactive workshop including a discussion of the recent FDA guidance.The DHC will also reveal plans for the new DHC Thought Leader Forum (launching in February). During the meeting - and throughout February - the DHC will be gathering feedback from the membership as we organize a formal response to the call for comments. Don't miss the engaging and though provoking discussion as we continue to collectively move the industry - and the conversation - forward.

DHC Spring Summit At a Glance: Best Practices for MLR in a Digital World (Panel/Workshop)
Preeti Pinto,Pharmaceutical Regulatory and Compliance Expert
Ilyssa Levins, Founder, Center for Communication Compliance
The Executive Attitude Towards Digital Health Marketing Approaches (Market Research Presentation)
Mark Bard, Founder, The Digital Health Coalition
The Growing Mandate to Look Critically at Digital Health Marketing ROI (Keynote Presentation, Workshop, and Expert Panel)
Lucy Rose, Expert on Drug Advertising and Marketing Regulations
Workshop Facilitated by Marc Monseau
Reactions to the FDA Guidance
(Group discussion, comment collection and expert reactions)
And of course networking with your peers The format of the overall session will feature keynote presentations, interactive segments and deep dive debates designed to inspire, educate, and motivate members. There will be an opportunity to network during a brief break in the middle of the event and at the ePharma Summit cocktail reception at 5:30pm.
A note on the ePharma Summit:The DHC Summit is scheduled as a part ofDay Oneof theePharma Summit. If you are making plans to attend the ePharma Summit event and have not yet registered, we encourage you to use this discount code to save 20% when you register:XP1906SPKDHC. (click here for the ePharma Summit Registration page)
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