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With Kaitlyn Barclay (Co-founder/CEO, Scout Lab) & Willow Hill (Co-founder/Chief Strategy Officer, Scout Lab).
Wednesday, October 11, 2017 at 11:00 AM    Cost: Absolutely Free
Galvanize NYC, 315 Hudson St, 2nd Fl

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About thisworkshop:

Scout Lab workshopsaredesignedtoteachparticipantshowtounderstandtheir consumersbetterandengagetheminanauthenticwayinordertodrivebusinessgoalsforward.Thegoalofthis workshopisto showparticipantshowtoidentifytheirbusinessskey consumerpersonas,structurecommunityarchetypesandenablecommunitymembers to come together around a vision.

You'll learn how to:

  • Definewhat community means for your organization

  • Define your core community customer persona

  • Look at ways to activate thatcommunity

Target audience:

You may get the most out of this work shop if you have anestablishedcompany/ product & would like to grow or engage yourcommunity around a central concept. (If you have found product market fit andtruly know your product or company will not pivot in the near future.)

Meet your Instructors:

Kaitlyn Barclay, Cofounder, CEO @ Scout Lab

Kaitlynhails from the digital marketing world where shes perfected the art of transforming data into a compelling brand narrative. From leading fitmob (now ClassPass) marketing efforts as the first employee to leading customer acquisition strategy at Levis, Kaitlyns been at the helm of growth strategy for small & large companies alike.

Willow Hill, Co Founder, Chief Strategy Officer @ Scout Lab

Willowis a brand strategist & world traveler. Most recently, she spent four years growing the Airbnb brand globally. Willow has a passion for bringing brands to life through immersive content & experiences.

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