Scout Lab workshopsaredesignedtoteachparticipantshowtounderstandtheir consumersbetterandengagetheminanauthenticwayinordertodrivebusinessgoalsforward.Thegoalofthis workshopisto showparticipantshowtoidentifytheirbusinessskey consumerpersonas,structurecommunityarchetypesandenablecommunitymembers to come together around a vision.
You'll learn how to:
Definewhat community means for your organization
Define your core community customer persona
Look at ways to activate thatcommunity
You may get the most out of this work shop if you have anestablishedcompany/ product & would like to grow or engage yourcommunity around a central concept. (If you have found product market fit andtruly know your product or company will not pivot in the near future.)
Meet your Instructors:
Kaitlyn Barclay, Cofounder, CEO @ Scout Lab
Kaitlynhails from the digital marketing world where shes perfected the art of transforming data into a compelling brand narrative. From leading fitmob (now ClassPass) marketing efforts as the first employee to leading customer acquisition strategy at Levis, Kaitlyns been at the helm of growth strategy for small & large companies alike.
Willow Hill, Co Founder, Chief Strategy Officer @ Scout Lab
Willowis a brand strategist & world traveler. Most recently, she spent four years growing the Airbnb brand globally. Willow has a passion for bringing brands to life through immersive content & experiences.