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With Veronika Sonsev (Founder, inSparq), Taylor Gould (VP, BetterCloud), Tom Burbank (Dir., Bitglass), Rob White (Founder, FrontBlade) & Mark Birch (CRO, Enhatch).
Tuesday, September 23, 2014 at 06:00 PM   $10
Work-Bench, 110 Fifth Ave, 5th Fl

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Before you even reach out to those first customers, what do you say? In this panel discussion, we will learn what it takes to create messaging that makes sense for sales people. Not the stuff that marketing gives you necessarily, but the effective messaging that speaks to and hooks customers. We discuss the in's and out's of creating buying personas, methods of testing messaging, and ways to get attention and keep customers engaged.


Veronika Sonsev, CEO and Founder of inSparq

Veronika has ledinSparq to become the social merchandising choice for leading retailers likeKenneth Cole, C. Wonder and American Apparel. Previously, she was anoperating executive at AOL and Jumptap where she built new business lines,developed strategic partnerships and launched international markets.Veronika is also a cofounder of Women in Wireless, helping the nextgeneration of female leaders. Veronika earned an MBA from the Wharton Schoolof the University of Pennsylvania and a BA in Economics from AmericanUniversity. She was recently honored by Fast Company as one of 60 members toThe League of Extraordinary Women and by TechWeek as one of the Top 100digital leaders in New York.

Twitter: @vsonsev

Taylor Gould, VP of Marketing at BetterCloud

Starting his enterprise technology career as the 24th employee and 1stmarketing hire at Cloud Sherpas (currently 900 employees with $100 millionannual revenue), Taylor now leads all marketing and lead generation as VP ofMarketing and member of the founding team at BetterCloud, the leading developer of cloud management and cloud security products for Google Apps. Taylor has played an integral role in BetterCloud growing to 20 million users across 40,000 customers over the past three years.

Twitter: @gouldtr

Tom Burbank, Director of Enterprise Sales East at Bitglass

Tom is a seasoned business professional with fifteen years of experience across enterprise sales, channel sales, business development and SaaS. He currently leads East Coast sales for Bitglass, a cloud access security software provider helping enterprises protect data outside the corporate firewall. Previously, Tom led enterprise sales in the northeast for Pre-IPO company DocuSign, the global leader in digital signature solutions, and before that Tom spent 6 years at EMC where he focused on securing new enterprise logos and establishing early stage products like Mozy.

Rob White, Founder & CEO of FrontBlade Systems

Rob White leads FrontBlade Systems, a strategic partner and System Integrator of industry leaders Check Point Software and Fujitsu. Rob formerly worked at Fujitsu for 10 years in various roles including Director of Security Services, Enterprise Sales Executive, Product Manager of maintenance services, and Storage Marketing. Rob lead the way with entrepreneurial offerings at Fujitsu including managing all commercial aspects of Integrated Security Appliances of Check Point Software on Fujitsu hardware platforms as well as productized managed services of standardized and customizable security services offerings. Rob has tech entrepreneurship in his blood, being the 3rd CEO in a line of serial IT Entrepreneurs in his family.


Mark Birch, Organizer for the NYC Enterprise Sales Meetup and CRO for Enhatch


Klink offers a sales intelligence platform that helps professionals identify and personalize their customer engagements with real-time sales and social data on their phones, tablets, and computers. In addition, it simplifies and automates the process of updating customer records and logging calls, improving operations, data accuracy, forecasting, and technology adoption.Klink is based in SoHo in New York City.

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