Join us at Lifion for an engaging presentation aboutAI Product Development & the Future of Personalization.
The retail industry is undergoing a massive disruption. Customers seem to prefer the convenience of eCommerce over the experience of in-store shopping. Digital marketing & personalization are far from achieving optimal levels of relevancy & timeliness.
However, the sector has done a fantastic job of collecting data at every customer touch point. An average retailer with online presence & physical stores has data from -- in-store purchases, online user behavior, social engagement, cross-device/ cross-channel journey etc. Add to the mix, external data such as trends, preferences by demography, geography, & others.
The bigger challenge at this point is to make use of this data. Good news is that the world has made tremendous progress in analyzing big data using deep learning & AI technologies. Learn about advances made in personalization, visual commerce, friction-less omni-channel experience & virtual reality that a fashion brand or retailer could use to enter the new era of retail.
Meet Soumya Shukla:
Soumya Shukla is the Director of New Business (North America) at Voyager Labs, an AI & cognitive deep learning company that enables businesses & the public sector to obtain the insights needed to understand individual behaviors, interests & intent of their customers & stakeholders. Soumya has8 years of experience across product management, management consulting & two successful tech-startups.
As a Director of New Business, she is managing the cognitive computing platforms retail solution in North America. She is a proponent of customer-centric product development & believes in the power of data for better decision making. Her areas of interest are digital marketing, performance marketing & decision science. Soumya has an engineering degree & MBA from schools in India & a second masters from MIT. She lives in New York & enjoys jazz, food-trucks & flea markets.
* Doors open at 6:45pm.
* Presentation starts at 7pm.
* Pizza & refreshments will be provided.
6:45pm Pre-event Networking7:00pm Event & Presentation Begins7:45pm Audience Q/A8:15pm Networking8:45pm Event Ends
Lifion by ADP5th Floor, 135 W 18th StNew York, NY 10011
This meetup is kindly sponsored by Lifion by ADP & nexTier Innovations.
About nexTier Innovations:
nexTier Innovations is an information technology design agency specializing in product design & development. We are a purpose-driven community of smart people that work together to get things done. Our community is some of the most forward-thinking & talented strategists, architects, designers, & problem solvers who are committed to delivering real business value. We learn from all that we do & share knowledge with our community to ensure successful outcomes.
To learn more, go tohttp://www.nextierinnovations.com