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With Brendan Gallagher (SVP, Digitas Health), Jonathan Greene (MD, R/GA), Will Turnage (VP, R/GA), Steven Dean (Founder, NY Quantified Self and Partner, Prehype).
Monday, February 03, 2014 at 06:30 PM    Cost: $10
Croton Reservoir Tavern, 108 W 40th St

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Quantify Yourself: Data Gets Personal

If you're not considering Quantified Self in your 2014 marketing & product strategies, you may be missing out on critical opportunities. Hear how the explosion of Quantified Self technology is helping companies leap ahead of their competitors, & why it's become so relevant to individuals across all demographics.

Featuring panelists from: R/GA, Digitas Health & the international Quantified Self network

The Quantified Self, or Lifelogging, is the increasingly popular practice of individuals tracking & analyzing data from their personal lives, uncovering & improving upon patterns in their fitness, emotions, relationships, health & more. What was once a passion isolated to a few Lifeloggers using paper or basic software is now embraced by millions. Product developers & marketers are introducing new tools at breakneck speed, including:

- Activity: Nike+ FuelBand, Jawbone UP, Fitbit Tracker

- Wellness: MyFitnessPal (diet), Personal Beasties (breathing), MeQuilibrium (stress)

- Sleep: Withings, WakeMake, SleepCycle

- Other: 23andme (personal genetics), RestWise (athletic performance/recovery)

The interest is not new. Adherents of Weight Watchers have been successfully losing weight & improving their health by tracking eating habits since 1963. Baseball players have used statistics to track their performances since statisctics were introduced in the 19th century. Even Benjamin Franklin kept a daily journal of the 13 personal virtues he strove to achieve.

But technology has catapulted Lifelogging into the mainstream. From sensors that automatically log data to mobile apps that facilitate tracking from anywhere to smart software that analyzes patterns & recommends changes, Lifelogging will only increase in popularity. And companies, governments & institutions are creating hundreds of Quantified Self applications to help their customers, constituents & employees become happier, healthier & in greater control of their lives.

Topics well explore:

- How is the Quantified Self being used today? What are some popular applications & tools?

- How are companies using QS to advance their own objectives? Beyond product development are there other ways companies can leverage QS, e.g. advertising, partnerships, data mining, etc.

- What kind of data/reports are most useful & why? How is aggregate data from other Lifeloggers being utilized to improve the experience?

- Which consumer behaviors support the rise of Lifelogging? Are there specific personality types that gravitate toward the tools? How can the unengaged be converted to becoming active Lifeloggers?

- What are some of the biggest challenges QS designers & product managers need to understand?

- What is the future of QS?


Brendan Gallagher, SVP, Emerging Technology & Channels at Digitas Health

Jonathan Greene, Managing Director, Mobile & Social Platforms at R/GA

Will Turnage, VP, Technology & Invention at R/GA

Steven G. Dean - Founder of NY Quantified Self & Partner at Prehype

Featured moderator: Julia Rubinic of SpringStudio

What is Brandh@ckers?

brandh@ckers is a Manhattan-based mini-conference, Meetup & social network showcasing prominent & rising digital thought leaders & innovators, providing an environment for bringing together people, technology & brands. The Meetup hosts quarterly panels on a wide range of topics related to digital marketing & innovation, attracting an average of 85 attendees.

We have a new venue that were excited about. This Meetup will be held at Croton Reservoir at 108 W40th street.

6:30-7:00 - Pre-Networking

7:00-8:00 - Brandh@cker Workshop

8:00-8:30 - Post Networking

** Make sure to check in at "Brandhackers" on Facebook & hashtag #brandhackers on Twitter the night of the event.

*** Please submit all user-generated event photos, videos & audio files to [masked] to populate our blog, website, G+, Facebook & Instagram pages

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