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With Will Misselbrook (Head of Branded Content, Conde Nast), Beatriz Warecki (VP Branded Content, NY Post), Brooke Sinclair (CEO, InsideHook), Lindsay Boyajian (CMO, Augment).
Tue, Sep 13, 2016 @ 08:30 AM   $60   Dentons, 1221 6th Ave
 
     
 
 
              

  
 
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On Tuesday, September 13, we will be discussing Branded Content and how it's intended as a way for brands to connect with customers by giving them an experience as opposed to just shouting buy me now! What exactly is branded content, and is it is different from branded entertainment, content marketing, and all the other related terms being bandied about like native advertising? Mainstream belief is that "Branded content is any content that can be associated with a brand in the eye of the beholder." Founders, CEO's, & Industry executives will debate that questions and more.
 
 
 
 
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