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data visualization & integration platform
Marketing, Full Time       Posted: Wednesday, April 10, 2019
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  Company Description

Denodo is the leader in data virtualization - providing unmatched performance, unified access to the broadest range of enterprise, Big Data, cloud, & unstructured sources, & the agilest data services provisioning & governance - at less than half the cost of traditional data integration. Denodo's customers have gained significant business agility & ROI by creating a unified virtual data layer that serves strategic enterprise-wide information needs for agile BI, big data analytics, web & cloud integration, single-view applications, & SOA data services across every major industry. Founded in 1999, Denodo is privately held.

Job Description

The Opportunity
Denodo is looking for an experienced, highly motivated, & results-oriented individual to join the marketing team. The selected candidate will be primarily responsible for managing marketing efforts with technology & system integration partners to drive pipeline generation & acceleration & ensuring sales & marketing goals & targets are met through effective management of timelines, resources, & process.


Duties & Responsibilities
Our candidate is a versatile player with skills that help execute the following responsibilities successfully.

Business Development
Working with the Business Development managers, establish & maintain relationships across Americas, EMEA, & APAC with key alliances / business development, partner marketing, & corporate marketing managers, directors, & executives in Tier 1, 2, & 3 technology & global system integration organizations, such as Amazon (AWS), Microsoft, Tableau, TCS, Wipro, Cap Gemini, Deloitte, & HCL.
Plan & execute Denodo-hosted partner events (such as Global Partner Summit, Partner Days, Boot Camps, etc.) within budgetary guidelines & deadlines.
Manage & monitor the use of soft credits and/or MDF.
Use online mediums, google ads, & leverage corporate web to recruit partners.
Develop assets & run campaigns to recruit/attract partners to the partner program.
Obtain partner testimonials in the form of videos & quotes for building brand awareness.

Work with partners & the demand generation team in each of the geographies to develop joint marketing plans based on market trends, geography, & solution.
Leverage relationships with partners, increase brand awareness, & generate leads, both with & through partners.
Survey the partners on a yearly basis to learn about their strategies & preferences to work with Denodo & use it to devise Denodo's partner marketing strategy.
Engage partners for end-to-end sponsorship / involvement in Denodo-hosted events such as Denodo user conference, roadshows, & virtual summits (Denodo DataFest & Denodo Fast Data Strategy).
Own & maintain marketing sections within the partner portal.
Work with partners to develop jointly branded solution briefs, webinars, roundtable panels, C-level executive dinners, & hands on labs that highlight both the companies' value proposition from a technology & / or services perspective.
Develop marketing-in-a-box campaigns & deliver them to partner organizations to enable them to build awareness around data virtualization & Denodo.
Own, develop, & disseminate partner branding, blog, & press release guidelines.
Evaluate the marketing performance of partners & recommend improvements.
Develop any partner marketing tools to ensure that partner programs meet marketing objectives.

Partner Communications
Create & release global partner communications in the form of quarterly newsletters & lead nurture alerts.
Work with partners to develop & issue press releases, media alerts, & bylined articles.
Ensure Denodo is represented properly & promoted within public marketplaces such as SAP, IBM, AWS, Microsoft Azure, & Docker.
Maintain & own all partner sections of Denodo corporate website.
Work with partners to develop blogs & videos that can be posted on Denodo's website, blogsite ( as well as in partners' blogsites.
Promote the joint partner participation & branding via social media channels such as LinkedIn, Twitter, YouTube, etc.
Internally communicate the partner work through email, The Hub, Wiki, & Google Drive.
Maintain the partner marketing collateral centrally in the Google Drive.
Mentor & manage other senior partner marketing managers in EMEA & APAC, driving the above deliverables through them in those regions.


BA/ BS degree with minimum 10-15 years business development, alliances / partner marketing, & demand generation experience in a B2B software company. MBA preferred.
Proven track record of recruiting & managing partner relationships with Tier 1 technology partners like Microsoft, Amazon, Tableau, Cloudera, & Hortonworks, & system integrators such as TCS, Wipro, Cap Gemini, Deloitte, & HCL.
Experience working with demand generation team to organize marketing campaigns & to involve partners to generate leads.
Proven history of working with the partners to influence them to conduct marketing campaigns to generate leads through them.
Experience establishing & managing Market Development Funds (MDF).
As a senior member, experience managing business development & / or partner marketing teams.
Familiarity with B2B software sales cycle, & how to use partners to nurture leads, progress opportunities, & accelerate closing.
Ability to be a leader, driving efforts with minimal supervision
Excellent communication skills & high attention to detail.
Hands on attitude & creative use of limited resources.
Team player, passion for work & willing to generate results.
Good knowledge of Salesforce is required

Additional Information

Employment Practices

  • We are committed to equal employment opportunity.
  • We respect, value & welcome diversity in our workforce.
  • We do not accept resumes from headhunters or suppliers that have not signed a formal fee agreement. Therefore, any resume received from an unapproved supplier will be considered unsolicited, & we will not be obligated to pay a referral fee.
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