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SoundCloud // social sound platform
Marketing, Full Time    New York    Posted: Friday, May 29, 2020
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What's next in music happens on SoundCloud first. As the worlds largest open audio platform, SoundCloud is powered by a connected community of creators, listeners, & curators who share, discover & influence whats new, now & next in music & audio.

As a CRM Marketing Associate SoundCloud, you will help evolve, build & lead day-to-day execution of targeted campaigns to support SoundClouds core subscription & revenue metrics. The right person will maintain a current understanding of marketing best practices & apply them to optimize growth & retention campaigns. You will be responsible for managing the execution & delivery of our email, in-app (web & mobile) & push notification strategy. Working with multiple internal & external teams, youll play a key role in campaign set-up, optimization & reporting as well as defining new areas of opportunity for our lifecycle & content communications to our users.

What youll be responsible for:

  • Supporting lifecycle programs for our user base of Creators to drive activation, re-engagement, retention, & conversion
  • Driving retention KPIs through lifecycle, trigger & contextual marketing campaigns
  • Executing the campaign & QA process, & manage campaign calendar cross channel communications including email, in-app & mobile notifications
  • Reporting on key KPIs, assessing key trends, & optimizing accordingly
  • Collaborating closely with the Growth Marketing team to develop & optimize all lifecycle campaigns driving users through our funnel
  • Understanding of our engagement platforms
  • Assess, evaluate, & troubleshoot marketing data, tools, & processes to support the development of scalable lifecycle programs

What youll bring to the team:

  • 2+ years hands-on email marketing and/or mobile notification experience
  • Data driven & analytical
  • Problem solver with attention to detail
  • Understanding of platforms like Braze, Urban Airship Salesforce Marketing Cloud, or Oracle Marketing Cloud
  • Proficiency in HTML & CSS
  • Expert in digital marketing best practices including targeting/segmentation, A/B testing, & optimization for conversion & engagement
  • Strong analytical skills & comfort with Excel, web analytics tools, etc.
  • Experience with project management & working with multiple internal & external teams to execute projects
  • BA/BS required
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