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Similar Web // web measurement & online competitive intelligence
Product, Full Time    London    Posted: Friday, August 13, 2021
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Similarweb is a place for the dreamers. A place to grow personally & professionally, by constantly challenging yourself & the status quo, bringing in new ideas, & simply daring to explore In Similarweb youll be surrounded by talented individuals that are passionate about data, technology, & people.

We raised over $240M & have 800 employees across 10 global offices. In May 2021, we began trading on the New York Stock Exchange (NYSE), & we couldnt have done it without each & every one of our Similarwebbers.

We believe in balancing between the flexibility of working from home, & the fun of working together & face to face personal connections. That is why, at Similarweb we have implemented a Hybrid model, in which you work from the office 3 days, & can decide to work from home two days a week. Enjoying the best of both worlds! 

What does the SimilarWeb Product Marketing Team do?

Our job is to demonstrate how SimilarWebs products solve the world's digital intelligence problems -- from the tactical optimisation of user acquisition to the epic transformation of your digital strategy, from the mundane benchmarking report to the monumental new market entry or product launch. We approach product marketing as a mission-critical opportunity to build a disruptive new traffic intelligence category, make our customers data-driven superheros, & ultimately let SimilarWebs actionable insights speak for themselves.

You will shape the voice & tell the story of our Digital Marketing Intelligence Solutions value. You will ensure the entire company speaks the same language when it comes to your products messaging & positioning. You will guide your team to lead product launches from alpha to general release, ensure customer-facing teams are trained & ready to sell, & effectively communicate to customers. You will closely collaborate with our product, solutions, marketing & sales teams to define, develop & execute product marketing strategies & plans. You will drive new sales & post-sales engagement, education & retention initiatives for your products to help grow a healthy user base. You will build customer advocacy programs that showcase customers love for our products.


You will be expected to think & act both strategically & tactically: from the creation of plans, to hands on execution. You must be a self-starter, comfortable with ambiguity in an ever-changing environment, & pay careful attention to detail. You must have the ability to quickly formulate strategies & plans that are backed by data & storytelling & execute across many work functions simultaneously.

  • Build a deep understanding of our customers & their use cases, Similarwebs value proposition, the market, & the competition 
  • Build product positioning, messaging & marketing strategy (based on market factbase & data analysis) 
  • Proactively tailor that messaging to different stages in the buyer journey
  • Launch products globally & manage the overall success with a cross functional team of product managers, engineers, marketers, business managers, & salespeople
  • Ensure all product related content communicates the value of our platform in our customers language, including: website, sales collateral, newsletters, webinars, in-app messaging, product videos, case studies, blog posts, & more
  • Win over customers & prospects with product advocacy & evangelism. Regularly utilize a variety of marketing assets & channels that works best for marketing your product to your audience
  • Work with our Product Education team to create relevant content that successfully educates customers how to onboard & regularly get value from the product 
  • Build & synthesise insights from scalable product feedback loops for your product team & synthesise insights across all product feedback channels
  • Drive revenue impact in your product marketing activities & campaigns & innovate new ideas & tactics that could be adopted by the broader Product Marketing team
  • Work closely with: Solutions & Product on strategy, positioning, differentiation & product launch; Marketing on content & campaigns; Enablement on training; GTM on customer feedback & education
  • Initiate & drive monthly & quarterly planning processes
  • Create new templates & processes on behalf of the Product Marketing team where you identify they are needed - & once approved, roll them out 


  • At least 8+ years of experience in product marketing
  • Experience in a fast paced B2B SaaS or DaaS company, or relevant marketing/industry experience 
  • Degree from one of the top international universities
  • Captivating storytelling, superb communication & presentation skills
  • Able to work independently & autonomously, focusing on key outcomes amidst competing priorities & tight deadlines 
  • Team player, strong at facilitating alignment & building relationships across an organisation
  • Analytical thinker, excellent problem solving, planning & execution skills
  • Motivated & hard working
  • Ability to be flexible & adapt to change

Why choose Similarweb?

We believe that building a great product & a great company starts with finding amazing people & helping them grow & develop professionally & personally. At Similarweb, youll be surrounded by curious, witty & passionate people that are hungry to drive real impact. We are proud to have over 800 creative & talented  professionals, & we strongly believe in winning together as a way of driving a successful business!  

Our Values:

  • Data Driven: We believe data driven decisions are the key to success & we are evangelists for the power of digital insights
  • Passionate: We care deeply about what we do, are accountable for our actions & are committed to helping each other
  • Excellence: We believe in excellence as a mindset. Its in our nature; & we work hard to make a difference
  • Winning Together: We know what it takes to build a great company & a great product & it begins with valuing each & every member of our team & working together to reach new heights. 

About Similarweb:

Similarweb is the most trusted platform for understanding online behavior. Millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world. We empower anyone from the curious individual to the enterprise business leader to make smarter decisions by understanding why things happen across the digital ecosystem. Learn more at

Bring your authentic self, DEI @ Similarweb

Similarweb is a global company that strives to create a workplace reflective of the communities we serve, where individuals are empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity & experience. We believe our culture of equality & mutual respect also helps us better understand & serve our customers in a world that is becoming more global, more diverse, & more digital every day.


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