Marketing operations spans four key pillars:
1). martech stack ownership
2). marketing campaign execution/measurement/optimization
3). creating a data-driven marketing organization/culture of accountability
4). marketing enablement
Our marketing strategy is digital-first & everything we do is highly measurable.
We are looking for a Senior Marketing Operations Manager who lives & breathes operations, metrics, martech stack tools (the ones we use), & analytics.
You will be our resident campaign data scientist. This role is responsible for building processes on the marketing team for capturing & presenting data & championing a data-driven culture of accountability. Primary roles include targeting, measuring, reporting & depicting/visualizing performance of all marketing campaigns & channels against success metrics & goals (ROI & KPIs).
This role must be proficient in Salesforce, Pardot, Google Analytics, 6sense (nice to have), Sprout Social, ZoomInfo, WordPress, & have ninja level Excel skills. You will assist Field Marketers in making data-driven decisions leveraging reporting & analytics; segmenting customer database & developing a comprehensive view of key buying personas.
The other aspect of this role is marketing enablement. This role coordinates numerous responsibilities, including strategic planning, budgeting, vendor management, developing & improving the overall marketing process, selecting & implementing marketing technologies, & providing professional development for the marketing team. Marketing ops focuses on behind-the-scenes activities to ensure processes are running smoothly & campaigns reach their goals.
This is a unique opportunity to work closely with a cross-section of functions in Marketing-Corporate, Product, & Field Marketing-who will rely on you for data & analysis from the channels they use- social media, website, landing pages, email performance metrics, SEO/PPC-to glean insights, identify trends & optimize spend & performance.